A Philadelphia Public Relations Consultant
What I do.
Building Better Relationships Through Effective Communication
I help organizations to identify issues that affect their operations and reputations. I then assist in addressing those issues through effective communication. This includes research, planning, implementation and evaluation of professional communication programs.
The process starts and ends with listening, not speaking.
I work with senior executives to assess the condition of their organizations' relationships with critical internal and external audiences, by listening to those audiences with appropriate research techniques.
I use this information to plan what's needed to meet each group's expectations for the organization's performance as an employer, supplier, citizen and neighbor. I build unique communication programs to let each of these audiences know how the organization is performing in the public interest and to meet their expectations. Then I listen again to see how effectively the communication worked and how we can further shape the policies, actions and communication of the organization.
This is called effective communication. Effective communication builds better relationships.
“David is one of the most knowledgeable researchers and strategists I know. I'm proud to call him one of my PR gurus. "
Rick Alcantara, principal of Tara Communications, Inc. is a public relations colleage of David Kirk.
Rick Alcantara recommends David Kirk
- The Thunderbolt Kid and Random Acts of Conversation.
- Accreditation in Public Relations (APR) is critical to leadership in PRSA
- My opinion: IKEA/Ketchum PR program lavished with praise wasn't a winner.
- Crisis-communication mistakes to avoid.
- April fools? The Vatican does not have "a PR problem."
- My RFP Manifesto: No Free Samples
- My One-Hour Chat with McAfee's Tech Support
- Corporate Culture: Your Customers Shall Reap What You Sow
- PR research is like buying low and selling high: almost nobody does it.
- Happy birthday to me.
