A Philadelphia Public Relations Consultant
What I do.
Building Better Relationships Through Effective Communication
I help organizations to identify issues that affect their operations and reputations. I then assist in addressing those issues through effective communication. This includes research, planning, implementation and evaluation of professional communication programs.
The process starts and ends with listening, not speaking.
I work with senior executives to assess the condition of their organizations' relationships with critical internal and external audiences, by listening to those audiences with appropriate research techniques.
I use this information to plan what's needed to meet each group's expectations for the organization's performance as an employer, supplier, citizen and neighbor. I build unique communication programs to let each of these audiences know how the organization is performing in the public interest and to meet their expectations. Then I listen again to see how effectively the communication worked and how we can further shape the policies, actions and communication of the organization.
This is called effective communication. Effective communication builds better relationships.
“Ever since I met David when he was one of my PRSA/Philadelphia Chapter mentors for the Examination for Accreditation in Public Relations, I've been impressed with the scope of his knowledge of effective communications, his understanding of interpersonal dynamics, and his ability to focus his clients on the core issues that really have an impact on business outcomes. He is the consummate professional communications counselor, he listens intently to his clients, and successfully synthesizes strategies that incorporate their concerns and his own expertise to create the win.”
Steve Lubetkin, APR, Fellow PRSA is a former member of the board of directors of the Public Relations Society of America and was David Kirk's colleague at HRN.
Steven Lubetkin, MBA, APR, Fellow PRSA recommends David Kirk
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