As a public relations educator and judge of countless regional and national public relations award programs, I've evaluated far too many communication "plans" that set-out to "educate the public," "generate excitement," and "position the client as a leading provider of solutions in the your-product-here space." 

There's no shortage of communication planning models in the public relations literature.  Yet for many reasons (that could be the subject of another workshop) many organizations seem unaware that they exist.  So I've developed a structured workshop that provides a communication planning team with the science they need to discover the art. 

Through a straightforward, rigorous, facilitated structure, the workshop drives the communication team through a step-by-step process that starts with defining the problem or opportunity the plan is supposed to address.  Depending on the core competencies of the participants, the extent to which the actual communication plan is developed during the workshop itself will vary.  In every case, the participants leave the program with a "ready to go" framework to complete a specific communication plan with the appropriate communication professionals in the organization.

For additional information, contact me.