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Image of Pitch Perfect: How to Say It Right the First Time, Every Time

Pitch Perfect: How to Say It Right the First Time, Every Time

HarperBusiness
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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.

Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

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Image of The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Wiley
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Image of No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

Entrepreneur Press
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Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING—NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand—FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe— customers who believe in, promote and buy your brand.
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Image of Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator

Portfolio Trade
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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.

IN TODAY’S CULTURE…
  • Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda.
  • Bloggers are slaves to money, technology, and deadlines.
  • Manipulators wield these levers to shape everything you read, see, and hear— online and off.
Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
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Image of Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)

Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)

Que Publishing
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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!

 

Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.

 

Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you:

  • Share your story more powerfully—without sex, extortion, or “truth-stretching”
  • Humanize your organization, even if you don’t have outsized personalities
  • Tell the truth, using the best techniques honed by centuries of storytellers
  • Overcome whisper campaigns, anonymous attackers, and trolls
  • Create fresh, honest content that’s compelling to both humans and Google
  • Systematically prepare yourself to engage more successfully online
  • Clarify and close gaps between your message and your customer’s perception
  • Celebrate your brand ambassadors
  • Master seven steps for handling online criticism, and transforming critics into fans
  • Keep others from stealing your great content
  • Learn actionable lessons from others’ successes (and failures)
  • Develop more positive, productive agency (or client) relationships
  • Converge paid, owned, earned, and shared media—and get more value from all of them

spinsucks.com

 

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Image of Crystallizing Public Opinion

Crystallizing Public Opinion

Ig Publishing
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A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
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Image of Public Relations: Strategies and Tactics (10th Edition)

Public Relations: Strategies and Tactics (10th Edition)

Pearson
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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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Image of Snap: Making the Most of First Impressions, Body Language, and Charisma

Snap: Making the Most of First Impressions, Body Language, and Charisma

New World Library
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From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to our daily lives, offering practical and proven guidance on accurately interpreting body cues and creating impressions both in person and digitally. In Snap, you’ll learn how to:

* Use your voice and body language to convey confidence and charisma, authenticity and authority
* Immediately discern people’s hidden agendas
* Make the best impressions via email, phone, video conferencing, and social networks
* Convey and interpret signals of likability, power, credibility, and attractiveness
* Use nonverbal tools to spot true integrity or recognize charming frauds
* Attract the best matches in business and romantic partners
* Recognize how you really look to others
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Image of Improvise: Unconventional Career Advice from an Unlikely CEO

Improvise: Unconventional Career Advice from an Unlikely CEO

Agate B2
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This year alone, 3.2 million US students will graduate from college and unprecedented percentages of them will be unable to obtain jobs in their desired fields. The key for young professionals to escape this cycle isn’t in the outdated tactics of climbing the corporate ladder, but rather in forging their own unique paths.

Improvise, by GolinHarris CEO Fred Cook, is an inspiring story of how Cook followed an unusual yet fascinating path from young adulthood to the corner office. Improvise combines Cook's lifetime of uncommon experiences with his insights from a successful corporate career, as a means to help recent graduates and young entrepreneurs uncover the professional skills that exist outside any traditional office.

Following college, Cook was initiated into the business world through a dozen lackluster yet enlightening jobs, including pool hustler, chauffeur for drunks, cabin boy, doorman, and Italian leather salesman. Now he provides counsel to blue-chip companies like Nintendo, McDonald's, Wal-Mart, BP, and Toyota, and has worked personally with Jeff Bezos, Michael Eisner, and Steve Jobs. Filled with colorful anecdotes and hilarious yet poignant moments, Improvise delivers practical tips on how people can change their perspectives, using unique life experiences as means to an end.
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Image of Labor Relations and Collective Bargaining: Private and Public Sectors (10th Edition)

Labor Relations and Collective Bargaining: Private and Public Sectors (10th Edition)

Prentice Hall
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Bring your best case to the table by putting theory into practice with this guide to labor relations, unions, and collective bargaining.

Labor Relations and Collective Bargaining: Cases, Practice, and Law
introduces readers to collective bargaining and labor relations. This text is concerned with application, as well as coverage of labor history, laws, and practices.
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