Practice of Public Relations, The (10th Edition)
Item Description
Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.
Product Details
- Author: Fraser P. Seitel
- Publication Date: 2006-08-06
- Publisher: Prentice Hall
- Product Group: Book
- Manufacturer: Prentice Hall
- Binding: Paperback, 480 pages
- Package Dimensions:
- Dimensions: 990L x 790W x 100H
- Weight: 185
- List Price: $128.00
- ISBN: 0132304511
- ASIN: 0132304511
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Customer Reviews
Average Amazon User Rating:
meh
2010-02-23
Reviewer: Audrey
Took a while to arrive, and the top two inches or so of the spine is pulling away from the pages and slowly separating further.
Good for beginners
2009-05-04
Reviewer: L. M. Peraza
The book is very good for beginner, it gives an overview of PR and shows the student how to apply it in real life by explaining cases and developing creative thinking. I think that for a more profound view other books should be consulted. I liked it as a first dip in my immersion to PR.
THIS WAS A GIFT
2009-01-03
Reviewer: Gregory Sheppard
This was a gift for a lady friend of mine who needed it for a college course. She said that the price I paid was the best around that she could fine even on the internet. She did tell me that it was not a easy book to read at first but then later the reading was interesting for her.
TO THE POINT
2008-11-21
Reviewer: Kalliopi Nika
I think one of the best ways to get to know the world of PR. To the point at each chapter, with numerous examples & case studies, offering a theoretical base and also a successful real life approach.
Just as Promised
2005-10-04
Reviewer: Cynthia A. Gibb
The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.
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