“We originally engaged David in 2003. Crisis communication was his specialty, and we were certainly in a crisis. He responded immediately, freeing himself up for a meeting the following day, and arriving at the meeting thoroughly prepared with a self-study understanding of the industry, and research in hand. He helped us think through our communication needs internally and externally, performed primary research with our customers on the issue at hand, and promptly developed talking points for employees and the media. The crisis at hand could have had a significantly negative impact on our financial performance at that time, and David's work helped to avert that outcome. As a result of that, and many other successful projects over the next few years, we engaged David on retainer. He has performed a "customer relationship check- up" that is impacting our strategy development, the planning and implementation of a media relations strategy, a public affairs engagement for our industry association, and frequent copywriting projects from our Wedgewood Guide to the voice over for our online tour. David is the ultimate planner. Everything has its place within the scheme of things. When he make plans, they are detailed, logical and progressive (A before B, then B before C, etc.) Before he takes action, he has thought out all the possibilities and then decided on the most probable action to take. He loves to anticipate problems. He checks and rechecks all of the details over and over before taking the first step in the plan of action. Solving problems is one of David's greatest joys. In business, David's bottom-line is dollars and cents. He is very resourceful with money and budgets. If given the right opportunity, he can stretch nickels and dimes into dollars by monitoring and planning the details of how money is acquired and spent. I highly recommend the work of David Kirk.”

Marcy Kelly is vice president, Sales and Marketing, for Wedgewood Pharmacy.