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Practice of Public Relations, The (11th Edition)

Practice of Public Relations, The (11th Edition)

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Item Description

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

Product Details

  • Author: Fraser P Seitel
  • Publication Date: 2010-01-13
  • Publisher: Prentice Hall
  • Product Group: Book
  • Manufacturer: Prentice Hall
  • Binding: Paperback, 480 pages
  • Item Dimensions:
    • Dimensions: L x 197.5W x 247.5H
    • Weight: 180
  • Package Dimensions:
    • Dimensions: 990L x 800W x 70H
    • Weight: 190
  • List Price: $146.67
  • ISBN: 0136088902
  • ASIN: 0136088902

Testimonials

 “I think very highly of the work David Kirk had done when we worked on Penn-America projects. He were easy to work with, responsive, insightful and, perhaps most important, cost-effective. He did not go down blind alleys and waste time. He focused on practical issues and practical answers so we could move on to the next thing and create action plans and results.”

John DiBiasi, president, XK E&S

 


John DiBiasi recommends David Kirk