- thePRguycom: 7 common words and phrases that drive editors nuts http://t.co/7ncoewdN
- thePRguycom: 20 free tools to evaluate social media http://t.co/wRnReEiX
- thePRguycom: The content marketing guide: 15 tips from the experts http://t.co/C8nbcd7z
- thePRguycom: 10 ways to be a dream PR intern http://t.co/4hOY7hwq
 |
 |
 |
 |
 |
|
Confessions of an Advertising Man
Item Description
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Product Details
- Author: David Ogilvy
- Publication Date: 2004-08-01
- Publisher: Southbank Publishing
- Product Group: Book
- Manufacturer: Southbank Publishing
- Binding: Paperback, 208 pages
- Item Dimensions:
- Dimensions: 920L x 646W x 91H
- Weight: 127
- Package Dimensions:
- Dimensions: 770L x 510W x 80H
- Weight: 55
- List Price: $17.00
- ISBN: 1904915019
- ASIN: 1904915019
Buying Options
Similar Items
- Ogilvy on Advertising
- Confessions of an Advertising Man
- The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
- Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
- Tested Advertising Methods (Prentice Hall Business Classics)
"I've known David Kirk for more than 25 years as a thoughtful, creative, hard-working and results-getting public relations pro. As VP-PR at CoreStates Financial Corp, before and after David became ThePRguy, I hired or recommended him for both projects and retainer work. He never missed a deadline or failed to deliver work of the highest quality. He’s one of the best public relations writers I know, but I especially valued his ability to think strategically in every situation, and to excel at every stage of a project or program from research through planning and execution to evaluation."
Gary Brooten, APR is the principal of Idea Genesis.
Gary Brooten, APR recommends David Kirk
- Three Lessons Buster Taught Me About Relationships
- Give 'em the old razzle dazzle; reflections on a bald head
- Writing the Future Perfect
- Taking inventory of my must-have software and online services
- Oh, snap Something went wrong.
- No Weiner jokes, please.
- Osama's been Tweeted.
- Listen to me!
- The great pleasure of free toys.
- Get it write.