Products
Advantages of a Retainer Relationship
Sat, 2010-01-02 17:07 | 
David
Is having a retainer relationship with a PR consultant a good idea or a bad idea from an organization's perspective? An honest evaluation will reveal that there are benefits both to the consultant and the organization that make this type of payment relationship a win-win for both. This one-page briefing lists the benefits to each party.
Tags: The Professional Communication Planning Process
Mon, 2010-01-18 12:30 | David
As Norm Abrams always said on This Old House, "There's a system to these things." As in any other professional discipline, communication planning uses a best-practices model, which is summarized in this document.
“David is one of the most knowledgeable researchers and strategists I know. I'm proud to call him one of my PR gurus. "
Rick Alcantara, principal of Tara Communications, Inc. is a public relations colleage of David Kirk.
Rick Alcantara recommends David Kirk
- Seven communication lessons I learned from my family reunion.
- The Thunderbolt Kid and Random Acts of Conversation.
- Accreditation in Public Relations (APR) is critical to leadership in PRSA
- My opinion: IKEA/Ketchum PR program lavished with praise wasn't a winner.
- Crisis-communication mistakes to avoid.
- April fools? The Vatican does not have "a PR problem."
- My RFP Manifesto: No Free Samples
- My One-Hour Chat with McAfee's Tech Support
- Corporate Culture: Your Customers Shall Reap What You Sow
- PR research is like buying low and selling high: almost nobody does it.