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"An issue is an unresolved or ambiguous matter
of social or public policy in which there is some controversy or potential controversy
regarding the behavior and role of the corporation or business in general. An important
sign that a corporate issue exists is evidence that some change in public policy may occur
that could cause a significant change in the way in which the corporation conducts its
business affairs."
From Leveraging the Impact of Public Affairs,
© Copyright 1983, 1984 Stephen E. Nowlan, Diana R. Shayon |
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