Helpful Resources
From my Twitter streams @theprguycom and @davidtheprguy
The Three Laws of Social Media http://bit.ly/arZLQJ
News/PR Line Gets Blurrier http://bit.ly/dgMbpF
PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation http://to.pbs.org/d8hgzN
8 tips: Make Your Videos Stand Out Above the Rest! http://bit.ly/be5AOO
Work-Life Balance is Your Decision http://bit.ly/9KMcFj
Cops are hunting criminals via Facebook and Twitter http://bit.ly/dxQI8D
How not to become ‘a quivering mass of gelatin’ when a reporter calls http://bit.ly/aZkPOj
10 ways social media can get you fired http://bit.ly/dhz4Ei
OK, writers: what's a gerund? http://bit.ly/9qtUpT
Are Modern Web Apps Killjoys? http://bit.ly/d4PThF
The Good Flack: Can Better PR Save the Times? http://bit.ly/9Vg8pJ
Does this PR Ranking deserve a spanking? http://bit.ly/9SReZF
7 Social Media Behaviors That Won't Win You Customers http://bit.ly/9gL221
Strategies for cultivating a free-thinking, collaborative company culture http://bit.ly/cvMoA2
How to deal with negative feedback in social media http://bit.ly/bER2P4
50 worst and most common job interview mistakes http://bit.ly/cYmQEn
How to answer 10 tricky interview questions http://bit.ly/9F5X7m
Video: CNN, MTV, Mashable and Facebook Discuss How Crowdsourcing Is Affecting Reporting http://bit.ly/agV5ad
How to create a social media policy in five minutes or less http://bit.ly/akCoqB
4 ways to monitor traffic to your Facebook page http://bit.ly/cfnC4n
Free tools for social media search-engine optimization http://bit.ly/a4qE9w
Traditional media are still vital http://bit.ly/dfdLFp
Airline Twitter promotion attracts huge crowds http://bit.ly/c3JKuh
Study: Mobile marketing is steadily progressing toward much greater significance http://bit.ly/byCXb4
3 challenges of local blogging http://bit.ly/9jQy5w
Top 150 free iPhone apps http://bit.ly/aGhBpy
What is Bubbly? Is it the next Twitter? http://bit.ly/bsMlwk
Despite what you may think, corporate blogging is not dead http://bit.ly/9eyhvd
Florida Congregation Plants Church in the 'Nation' of Facebook http://bit.ly/bYIDi7
The New York Times names new ‘On Language’ columnist http://bit.ly/d7K8Je
What makes most admired companies different? http://bit.ly/cJc83a
4 tips for making your blog an irresistible read http://bit.ly/ao0jdK
Letterman’s gambit helped him control the conversation http://bit.ly/aGILZi
34 unforgettable blog posts about PR http://bit.ly/bGKB8M
The best reporter-idiot exchanges of all time http://bit.ly/9Iiong
At magazine publisher Hachette, an internal social network is ‘mind-blowing idiocy’ http://bit.ly/blOKgl
You, Dim PR Person, Are Dumb And Should Be Fired From Your Job, Part III http://bit.ly/b4TQsL
Reuters staff must get manager approval before sending a tweet http://bit.ly/cToeRN
The Good Flack: Can Better PR Save the Times? http://bit.ly/9Vg8pJ
Marketers, Get Back to Boring : We've Got Too Much Sizzle in the System Right Now http://bit.ly/b3Wm5x
How to Rekindle Your Enjoyment of the Advertising Business http://bit.ly/bb98Dt
5 secrets to increasing your organization's coverage 10-fold http://bit.ly/aGlcwe
Tribune Co. exec to radio staff: You can’t say these 119 words on the air http://bit.ly/a6MwrT
In defense of "spin." http://bit.ly/cVsqB2
10 mistakes Twitter newcomers often make http://bit.ly/cvZhDA
How reporters find stories http://bit.ly/9CoLvO
6 steps for DIY public relations http://bit.ly/cjhK3G
Who should blog for your company? http://bit.ly/9QR9Wi
Reporter explains why a pitch worked http://bit.ly/9YP1mi
The Power of Confident Writing http://bit.ly/a25Sq4
Don't Let User-Generated Reviews Ruin You http://bit.ly/cUYDzV
Watch out for 5 emerging social media sites http://bit.ly/dozuK2
5 reasons why corporate blogs fail http://bit.ly/aXXuM7
3-step action plan to prepare for your inevitable crisis
StatusNet: New open source Twitter-like microblogging service http://bit.ly/1waLwA
CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis http://bit.ly/aDJpLw
5 ways to bring your Twitter network into the real world (no, not that "The Real World") http://bit.ly/8ZPkli
10 ways to turn the media into addicts for your story http://bit.ly/bcptbp
The 11 Commandments of Corporate Tweeting http://bit.ly/bIgRtp
Letter to Jack O’Dwyer: You’re no Rupert Murdoch http://bit.ly/aeh7hM
PR How-To: A Top Media Trainer Reveals The Dos & Don’ts of Press Interviews http://bit.ly/bY3tgI
10 types of Twitter spam (not this, of course) http://bit.ly/dAIQWW
As TV reporters become one-man bands, PR pros can step up to assist http://bit.ly/cGk4aS
Thrust onstage by Conan, what will she do? http://bit.ly/d6haJD
How to help others through a difficult transition http://bit.ly/a0sfHx
24 tips for being happy at work http://bit.ly/aylu48
Study: 79 percent of Fortune 100 companies use Twitter, Facebook, YouTube, or a blog http://bit.ly/agUy3t
Amazon the most trusted brand in U.S.; in Canada, Toyota reigns http://bit.ly/bQtRFn
5 unorthodox ways to fix social media http://bit.ly/aUX4Sz
Twitter toppled Toyota http://bit.ly/b7LRGG
Should your Twitter account be a person (you?) or a brand? It depends http://bit.ly/ca80s5
Your Copy Sucks: That vs. Which vs. Wait, what? http://bit.ly/bF7Ng9
E-mail subject lines of 8 words or less get attention. Oops, that's 10. http://bit.ly/6UZEr4
PR pros: how to get your CEO's attention http://bit.ly/8ZZViw
Test your grammar skills: http://bit.ly/d5NUnz
6 indicators of hope in PR measurement http://bit.ly/7407gn
What did Brown do for itself? UPS’ tips for image polishing http://bit.ly/8h2ofo
Young men are hooked on the web - even in bed http://bit.ly/cwHqnZ
ROI: How to Measure Return on Investment in Social Media http://bit.ly/bMe4h9
How Coca-Cola produced its ‘Happiness Machine’ viral video — a video with 1.5 million views http://bit.ly/b8v7Ff
How to choose an email subject line for maximum deliverability with the Wonder Wheel http://bit.ly/bZLGi1
39 social media tools that a social media consultant uses every day http://bit.ly/bgUnLJ
The power of one: How a single tweet can hurt your brand — and how you can (maybe) prevent it http://bit.ly/aGWKN1
Humor: 10 reasons to avoid talking on the phone http://bit.ly/dskRE9
50 Alternate Ways To Consume News (No Papers Experiment, Day 50) http://bit.ly/cjkfPY
10 ways to ensure that you're not a social media sucker http://bit.ly/adoolW
Location, Location, Location! Can Foursquare Put Your Client On The Map? http://bit.ly/96F3o0
Reality TV at 10: How It's Changed Television — and Us http://bit.ly/aOHADb
Microsoft's Social Media White Paper – Learn and Earn http://bit.ly/biqhIB
Seven strategies to achieve lasting community relationships http://bit.ly/acMmQT
Got public affairs? http://bit.ly/djLZ4e
When an unpaid marketing or public relations internship is illegal http://bit.ly/uhRvG
White House fights back in 140 characters http://bit.ly/dl8W30
The Information Divide: The Socialization of News http://bit.ly/ctMlzL
Community Relationships Drive Public Consent With Direct Communication http://bit.ly/9ZXf2q
Twitter, Shmitter: Cleantech PR Is Where It's At http://bit.ly/aWjOJS
11 ways to lose blog followers and alienate readers http://bit.ly/9ESOBG
Is the PR recession over? http://bit.ly/9vt7xq
Fire your Director of Social Media! http://bit.ly/8F965V
Social Media Adoption by U.S. Small Businesses Doubles Since 2009 http://bit.ly/99YzHH
Mustache Marketing http://bit.ly/btWdAw
To promote stimulus, Democrats create iPhone spoof, ‘There’s an act for that” — what do you think? http://bit.ly/bpV84M
PleaseRobMe.com follows Tweets to report when nobody's home http://bit.ly/98Tmfp
How Can Leadership Strengthen Crisis Management? Survival Guide For The 21st Century? http://bit.ly/cSRY4f
Bellygate: It Sucks to Be Southwest Airlines http://bit.ly/aTLfdH
When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas http://bit.ly/9s6jVG
Empowering Communicators Via A Social Media Policy http://bit.ly/dgyx1N
Word-of-mouth marketing takes off online http://bit.ly/d2EDRJ
Corporate reputation lessons from the Toyota debacle http://bit.ly/9YlAKA
When it comes to customer satisfaction, online retailers beat brick-and-mortar stores http://bit.ly/cl0fDj
Wyoming senator incapable of saying, ‘Blagojevich’ (video) http://bit.ly/cmwTzS
10 Pathways to Inspired Writing http://bit.ly/9EPWpi
Do PR industry conferences rehash the same ideas? Join the debate http://bit.ly/9LQDbl
Video: Business and Twitter: A match made in heaven? http://bit.ly/abFWFn
Top 10 names rejected in branding contest for ComcastXfinity rebranding http://bit.ly/9j7oWf
Bankers In Heels Vs. Bankers As Heels http://bit.ly/doQyAf
Twitter, TV's New Water Cooler http://bit.ly/bgoH8k
What great bosses know about managing meetings http://bit.ly/dhbNIy
8 types of people on Twitter: Where do you fit in? http://bit.ly/dbOK7G
11 common language errors and their fixes http://bit.ly/bxkipv
Boost sales with this 5-step media relations program http://bit.ly/988XQy
Did you endure a long meeting? Find out how much it cost your company http://bit.ly/dBjBKB
The Albert Einstein Guide to Social Media http://tinyurl.com/yely5fw
Video: How to pitch the Associated Press http://tinyurl.com/ykwfmfg
5 basic grammar tips from a PR pro — for PR pros http://tinyurl.com/y9pde9z
PRSA Takes Stand Against Expropriation of Intellectual Property in Business Pitches http://tinyurl.com/ykswo88
What Google Buzz Means for Mobile http://tinyurl.com/yhvsayy
Corporate Social Media Backlash: The Virtual Firewall http://tinyurl.com/ykcr3fb
Why brands should strive for imperfection http://tinyurl.com/y92y56h
Guess Who’s Talking: Social Media Ethical Dilemmas http://tinyurl.com/yjnc927
A treasure trove of links to key social media information sources http://tinyurl.com/codqbo
Social Media Marketing Best Practices http://tinyurl.com/yauwmaw
Et Tu Toyota? Iconic Automaker's Downfall Offers Tough PR Lessons http://tinyurl.com/ygqf8l2
21st Century PR Issues http://tinyurl.com/ylr9hnn
5 ways PR pros can use the new Google Buzz http://tinyurl.com/yfhjmxf
20 Highest-Valued Brands Announced http://tinyurl.com/ye6jql2
How American Airlines tapped social media to quickly squelch an Internet rumor http://tinyurl.com/yelnqxs
Study: Your e-customers don’t like your recommendations http://tinyurl.com/yackot9
Writing in the social media age: a brief guide for PR pros http://tinyurl.com/y8fbfo7
How American Airlines tapped social media to quickly squelch an Internet rumor http://tinyurl.com/yelnqxs
8 tips for climbing from entry-level to senior VP http://tinyurl.com/yzokd9k
6 tip sheets all about social media and PR http://tinyurl.com/yh8llra
4 pitching lessons from a former TV producer http://tinyurl.com/ygukygt
PR pro: Day I was fired ‘was the best day of the rest of my life’ http://tinyurl.com/ylscyxa
How about a laugh? British journalist lampoons TV reporting http://tinyurl.com/yzt89am
Report: Tweet ‘you’ and ‘we’ more and you’ll have more followers http://tinyurl.com/yhtngg3
20 ways to re-energize your blogging http://tinyurl.com/ylrolyz
8 Simple Steps to Growing a Quality Twitter Following http://tinyurl.com/ybd99nf
7 video tips every marketer should know http://tinyurl.com/yd7lvam
30 Top Objections to Social Media and How to Respond http://tinyurl.com/yzsgjtq
A PR pro's guide to meeting etiquette http://tinyurl.com/yhcjbb2
You can do this, too: Popular blog kills comments temporarily http://tinyurl.com/yznpet3
4 common sense marketing tips for PR pros http://tinyurl.com/yzjmhhj
E-mail pitches — the good ones — still work: Here’s the proof http://tinyurl.com/yzebnex
Is your company more interesting than my wife? http://tinyurl.com/ylldxbe
5 Simple Twitter Listening Tips Every Marketer Should Know http://tinyurl.com/ykjfe5v
Twitter strategy: branded vs individual Twitter accounts http://tinyurl.com/ylrcjj6
Study: Most companies do not have a social media policy http://tinyurl.com/yl5jj3d
What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch http://tinyurl.com/yhlw8tl
21 Things We're Learning to Live Without http://tinyurl.com/yknsnxv
7 Questions Key To Social Networking Success http://tinyurl.com/yad3fmm
Real-Time Search: 5 Alternatives to Google, Bing http://tinyurl.com/yh4s43o
Trolling for Social Media Strategy http://tinyurl.com/yccjpe7
A Quick and Unlikely – Yet Obvious – Checklist for Your Blog http://tinyurl.com/ylljehk
Pope to priests: Go forth and blog http://tinyurl.com/ydvge2h
National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research http://tinyurl.com/yhukr5q
Four Common Sense Social Media Tips for PR and Marketing Pros http://tinyurl.com/yzjmhhj
Risk Avoidance and the ROI of Social Media, Insurance, Guitars and Tires http://tinyurl.com/ydbfov2
The Great Journalism Exodus http://tinyurl.com/ycjaok8
Apple" Conjuring Up the Latest Buzz, Without a Word http://tinyurl.com/ykw7h2z
Do You Have an Online Identity Crisis? PR Must Be Aware of Artificial Avatars and Social Media Traps http://tinyurl.com/yf3c3vw
Top 20 social media buzzwords http://tinyurl.com/ygmbuly
Jeans in the professional world: the rules can throw you a curve http://tinyurl.com/yfxh2jx
More social media do's and don'ts http://tinyurl.com/ye59bxu
Video from former assignment editor; 5 tips for piutching local TV news http://tinyurl.com/ygfzo2a
10 Musts for Marketing to Women on Facebook http://tinyurl.com/ycd2c9l
White paper: Do Fortune 100 companies need a twittervention? http://tinyurl.com/ycy37nt
5 ways for Museums to use YouTube http://tinyurl.com/yehqsfh
Survey: Just Two in Five Americans Read a Newspaper Almost Every Day http://tinyurl.com/ylxkbp8
How to use an apostrophe http://tinyurl.com/ykkry4j
The #1 Problem Most Brands Have: Consistency http://tinyurl.com/yhppc9t
How to Make the Most of Your Social Media Time http://tinyurl.com/ylzz57g
One Foolproof Trick to Blast Writer’s Block http://tinyurl.com/yhzn4nx
Are Your Ears Burning? 20 Tools for Tracking Social Media Marketing http://tinyurl.com/ycrqqfb
PR industry booming due to the recession, social media http://tinyurl.com/ycff77t
The top ten Twitter statistics and analytics tools http://tinyurl.com/y93elnv
The news industry’s turmoil increases the complexity of PR http://tinyurl.com/ykcc3l9
5 Questions To Ask Yourself Before You Send That Tweet http://tinyurl.com/yc8hpu9
Creatives: The New Necessity for Public Relations? http://tinyurl.com/yzzwt84
‘I Have a Dream’ holds 5 lessons for speechwriters http://tinyurl.com/ygjjcnk
Journalist to PR Pros: Don't show me skin http://tinyurl.com/yzubh3e
Avast! Anti-Internet piracy group uses pirated font in its logo http://tinyurl.com/ydeegm6
If bloggers are journalists, they’re ‘the crappiest journalists you ever saw’ http://tinyurl.com/yh9yjla
Finalists – Top 10 Social Media Blogs 2010 http://tinyurl.com/yky76kv
Angry consumers hijack conversation about new diapers: There’s a lesson here http://tinyurl.com/ylgsuug
How to pitch a Huffington Post reporter using social media http://tinyurl.com/ykahv9m
Twitter joke led to Terror Act arrest and airport life ban http://tinyurl.com/yb8ww9h
Audio: Radio news director outraged by PR people http://tinyurl.com/yk5z35a
7 tips for building a great blog community in one year http://tinyurl.com/yk487uo
7 Habits of Highly Effective PR Magnets http://tinyurl.com/ygw23qu
Study: "Weighted Media Cost" can help to evaluate the news medium in which a story resides http://tinyurl.com/yjf4km5
Managing Transgender Issues in the Workplace . Is transgender on your agender? http://tinyurl.com/ygd2dsd
Facebook Founder Says Sharing Is the New "Social Norm" http://tinyurl.com/yds6b56
Why do-it-yourself PR is a mistake http://tinyurl.com/ygy2jt2
You know you’re a PR student when … http://tinyurl.com/yerp56o
5 Twitter apps every marketer should try in 2010 http://tinyurl.com/y8lgdnk
Are Twitter members overly self-absorbed? Study shows most tweets are status updates http://tinyurl.com/y9l9enp
Bloggers need your relevant pitches: Tips on how to score coverage on blogs http://tinyurl.com/y8myqqz
10 ways to add 1,000 Twitter followers this year (seriously) http://tinyurl.com/yajv74z
Anatomy of a compelling call to action http://tinyurl.com/yzbfhbd
Most original news reporting comes from traditional sources, study finds http://tinyurl.com/ycjwb7k
The 10 Stages of Social Media Business Integration http://tinyurl.com/yb9kopc
Study: Sitting at the computer is shortening your life http://tinyurl.com/ykb47ml
How to score media coverage with an RSS feed http://tinyurl.com/yevc5mh
The Military’s PowerPoint Problem http://tinyurl.com/ydan4ta
30 more PR pros to follow on Twitter -- and @theprguy! http://tinyurl.com/yaleg62
The state of music PR: Relationships with writers are nonexistent http://tinyurl.com/yhr5mvv
Wikipedia 101 for PR pros: When can you edit an entry? http://tinyurl.com/y8htmn2
5 branding secrets of Lady Gaga and Apple http://tinyurl.com/yd8cwjh
Pew study: Where does the news come from in today’s changing media? http://tinyurl.com/ydomqyf
Workplace Lingo: The Good and Bad of Office Jargon http://tinyurl.com/yljcafo
Zen and the art of Twitter 4 Tips For Productive Tweets http://tinyurl.com/yd2ucpj
White paper: A Marketing Imperative -- Profile, Personalize and Profit http://tinyurl.com/yhqg75e
Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge http://tinyurl.com/yck9tzy
The Relationship between Firms’ Media Favorability and Public Esteem http://tinyurl.com/yg74ktp
Filmmakers as Social Advocates—A New Challenge for Issues Management http://tinyurl.com/ylr55fs
Writing the narrative press release: Is it the magic potion for more usable press communications? http://tinyurl.com/yg37542
Maximizing Media Relations Through a Better Understanding of the Public Relations-Journalist Relationship http://tinyurl.com/ykg3oy5
Public Relations Contingencies in a Globalized World Where Even “Glocalization” is Not Sufficient http://tinyurl.com/ygtpdjv
Is your company spending too much money on social media — or not nearly enough? http://tinyurl.com/yfdbg6s
Can You Be Personal and Professional in Social Media? http://tinyurl.com/yctcdh6
PR 2.0 checklist: Be prepared before you launch a campaign http://tinyurl.com/yd259az
Are professional copywriters more qualified than PR pros to tweet and blog? http://tinyurl.com/yfj2vqs
3 annoying habits of the laziest journalists on Twitter http://tinyurl.com/ydngdf9
SMS Marketing: Trend or Trouble http://tinyurl.com/yf33slj
Why You Should Start Over On Twitter With A BRAND NEW Account http://tinyurl.com/m8gp4a
Haunted by Web ghosts? Commit social media suicide with Web 2.0 suicide machine http://tinyurl.com/yegwa36
Avoiding ethical lapses online http://tinyurl.com/yzgr26k
Welcome to the DARC Side: Creating compelling content for your Web site http://tinyurl.com/ykn4262
Trolling for Social Media Strategy: Social media can be a scary place http://tinyurl.com/yccjpe7
The Quest to Hide a Train Wreck Story: Crisis Communications http://tinyurl.com/yz4njk5
The 11 most popular blog designs: Where does yours fit? http://tinyurl.com/yg4ny3a
Is Foursquare the next Twitter? Do you even know about Foursquare? http://tinyurl.com/yzodn74
10 ways to get serious about social media http://tinyurl.com/yg6vsmz
There's no silver bullet for the big, bad social media measurement wolf http://tinyurl.com/ygdd474
When Social Media Attacks: Media Mavens Mull Counter-Strategies http://tinyurl.com/ydvcmha
Survey: Social media makes good business, bad workers http://tinyurl.com/yet39pp
What’s Working for Social Media Marketers? A look at effectiveness http://tinyurl.com/yblparr
Webmail wins: 70% prefer Gmail to Outlook as E-mail client http://tinyurl.com/yed43ym
Too hot for today’s parents: University of Chicago stumbles into PR problem over sexy essay http://tinyurl.com/ydrxa6h
Top ten media blunders of 2009 http://tinyurl.com/ydcmxk6
6 Things You Need To Know About Running A Social Media Program: The Channels http://tinyurl.com/yfld8s4
Writing Online Releases: Five Tips to Help Google Find Your Web Site http://tinyurl.com/lnaoev
Video: Great fake commercial: fake iPhone goes viral http://tinyurl.com/nz7gsf
Five lessons to be learned from Microsoft's Photoshop Phiasco http://tinyurl.com/nxdz8t
Do Former Journalists Make Good PR Pros? http://tinyurl.com/mduruz
Social Networking Proving to Be a Viable Marketing Method for Big Brands to Reach Customers http://tinyurl.com/kra62q
Why Skittles Scuttled Its Twitter Idea: A Lesson In Social Media http://tinyurl.com/krehdw
10 Ways To Create A Community Around Your Tweetup http://tinyurl.com/ljdjxj
Study of 1,000 Women Finds While Facebook a Fave; 75 % Uninfluenced by Social Networking Channels to Purchase http://tinyurl.com/nk7fsu
Quiet Georgia! Is this hospital’s PSA tongue-in-cheek? http://tinyurl.com/kkrycb
Yeah Ok, So Facebook Punk’d Us http://tinyurl.com/m8nc5h
PR Pros Journalists Love: Philadelphia Magazine's editor tells who and why http://tinyurl.com/og82q3
News media cred sinking with revenue; 2/3 think media are frequently inaccurate http://tinyurl.com/lsmksw
Terminating a client relationship without your dignity intact http://tinyurl.com/nek98d
Have balls, mortgage will follow http://tinyurl.com/lfurhh
Facebook, Twitter users are affluent and urban, study shows http://tinyurl.com/ylk7tnr
Another Small-Town Mayor Who Hates Bloggers: wouldn't p*** on a blogger on fire. http://tinyurl.com/y88fp43
Men are from Gizmodo, Women are from People.com : Web browsing on the cell phone changes http://tinyurl.com/ybzsvcr
Study: majority of companies now block social networks. http://ow.ly/tcqo
Survey Shows Marketers Do Well with Monitoring Social Media for Feedback, But No So Well at Implementing Suggestions http://ow.ly/tcsr
Legal Versus Social: 7 Steps To An Amicable Relationship http://ow.ly/wRdP
How to pitch a busy TV reporter http://ow.ly/wRfV
7 traits of highly annoying social media gurus http://ow.ly/wRgH
Younger employees help senior executives unlock social media mystery http://ow.ly/wRhA
How to measure social media ROI http://ow.ly/x4kU
Media140: How Twitter has affected brands http://ow.ly/xkFG
Attraction To 'Do Good' Brands Is Escalating: consumers spend money with companies that have a cause. http://ow.ly/xkGW
7 Bad Writing Habits You Learned in School: #1 Try not to sound like dead people http://ow.ly/xkKc
10 Things Corporations Can Learn from Pro Wrestling http://ow.ly/xkNN
Really, REALLY eye-opening video about the significance of social networking. Staggering stats http://ow.ly/xpnu
Business Is a Beat Deflated . Business magazines, going, going ... http://ow.ly/yCxg
Tired, fading&dead PR words http://ow.ly/yCvZ
Marketers Get Real To foster instant connections in a digital world, brands take to the Web with live content http://ow.ly/yCy5
They're's a problem with are grammar http://ow.ly/yCzK
7 Essential multimedia tools and their free alternatives http://ow.ly/yCAz
The Relentless Rise of Power Jeans: World Leaders and Executives Wear Them (Mostly Well); How to Get Denim Right http://ow.ly/yCC1
Six Ways to Tap Multimedia Makeovers for PR: Target Integrated Newsrooms and Expanding Online Audiences http://ow.ly/zZiS
Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought http://ow.ly/zZjk
Digital Dialogue: Pulse Rate: Assess your social media channels regularly http://ow.ly/zZjF
What's the next Twitter? http://ow.ly/zZk0
Digital Insider: Social search will change the way brands use search http://ow.ly/zZkp
How addicted to Twitter are you? Take the quiz? http://ow.ly/ARIW
A CEO’s Dilemma: Should I Take My Burning Man Pics off Facebook? http://ow.ly/ARKN
Video: NYT's David Pogue explains 'an amazing pitch' http://ow.ly/B0QN
Believe in yourself but believe in trends more. 17 ways ... http://ow.ly/B0TF
5 important Web video lessons for small business owners http://ow.ly/CKGs
5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans http://tinyurl.com/y9tmmxy
18 Public Speaking Tips http://tinyurl.com/ntsz9q
Combining PR and SEO http://tinyurl.com/ybaxoyt
6 Simple Small Business Press Release Tips http://ow.ly/D4YC
The 7 Harsh Realities of Social Media Marketing http://tinyurl.com/yzvreju
What’s Your Pitch In Today’s Online World? http://ow.ly/vqQz
6 female role models share secrets of success in PR http://ow.ly/vGHk
5 Qualities of a Good Social Media Manager http://tinyurl.com/ygxzkvm
The Lost Art of the Media Alert http://tinyurl.com/ya6m6p6
Is "How do I write a press release?" the right question? http://tinyurl.com/ycloe3y
10 Signs It's Time to Leave Your Job. market may be tight but it's still a good time to evaluate http://tinyurl.com/yhjn6z8
Freeze: It's the Twitter Police! http://ow.ly/vdfv
How to beat the press: Don’t mince your words when bad news strikes http://tinyurl.com/yjmv72a
Ten "Must Have" Mobile Apps for PR http://tinyurl.com/ylz6et3
11 Qs and As about social media http://tinyurl.com/yemh6jd
Think Before You Re-Tweet: 'L.A. Times' Updates Social Media Rules for Journos http://tinyurl.com/ybwl4pu
3 ways a blog can lower costs at your company http://tinyurl.com/yhhyhb2
Two ways to improve your PR efforts with market research — and get the CEO’s attention doing it! http://tinyurl.com/yjqvlq6
What makes a great PR pro? An entrepreneurial spirit, that's what http://tinyurl.com/yfzo8w8
'Now that's power!' How to use Twitter for a product launch http://tinyurl.com/yjvfhym
91 Journalism Blogs and Websites You Will Love http://tinyurl.com/yhjmt2g
Study: 2010 is the year social media gets serious (so get ready to measure) http://tinyurl.com/y85pyes
Is Twitter Dead? Social Media Guru Byrne Discusses Futuristic PR Trends http://tinyurl.com/ylklo3g
How Marketers Use Online Influencers to Boost Branding Efforts http://tinyurl.com/yzx5zgx
Tie to Partisan Grassroots Issues for Editorial-Page Coverage at Top Dailies Around the Country http://ow.ly/wOSd
Where is the Twitter Courtesy in PR? Can't We All Just Get Along? http://ow.ly/wOQq
Study Shows Increased Usage of Online and Social Media Resources by Journalists http://ow.ly/wOMT
U.S. Navy CIO: Social Media Should Be Part of Military IT Standard http://ow.ly/w9C5
4 lies about social media http://ow.ly/w9xi
10 tried and true applications for social media http://ow.ly/w9vO
What Does Ethics Have to do With Social Media Anyway? http://ow.ly/vJfi
6 female role models share secrets of success in PR http://ow.ly/vGHw
Best resignation letter ever http://ow.ly/vGG6
3 common PR offenses http://ow.ly/vGBO
When Silence Can Be Golden: Brands feel pressured to join the 'conversation,' but should they always participate? http://ow.ly/vGAv
Owner's or CEO's opinions can affect the bottom line http://ow.ly/vsaw
What’s Your Pitch In Today’s Online World? http://ow.ly/vqQA
Four obnoxious attitudes in the office http://ow.ly/vqQi
Pregnant and in PR? Planning advice from the pros http://ow.ly/vqPt
3 Realities of Social Media http://ow.ly/vqP3
Top 10 Easy Steps to Starting a Business Blog http://ow.ly/vqNZ
Top 5 Twitter trends to watch right now http://ow.ly/vdij
60 PR Experts to Follow on Twitter and @theprguy, too! http://ow.ly/uPRR
In a Generation That Friends and Tweets, They Don't http://ow.ly/uPQa
To blog and to tweet? That is the question you need to answer http://ow.ly/uPO2
Social Media Gives Public Relations a Seat at the Strategy Table http://ow.ly/uOqD
Here we go again: Is PR dead? http://ow.ly/tyju
'Whatever' is, you know, annoying, but 'it is what it is' http://ow.ly/tyhi
Video: Don't call your Jewish mother. Tweet her with Twitteleh http://ow.ly/tcyp
10 free press release distribution sites http://ow.ly/tcp
Ten signs you're a Twitter addict http://ow.ly/tcpp
Steal these policies: three great social media policies http://ow.ly/tco9
26 social media marketing sins. Forgive us, father, for we have sinned. ttp://tinyurl.com/y8umr62
Three signs that you're a PR pro. http://tinyurl.com/y9dwh5j
Four warning signs that you need a new PR firm. http://tinyurl.com/yb9h3z5
Six reasons companies are still scared of social media. Yen, Virginia, these fears still exist. http://tinyurl.com/yb6t5nl
If your business depends on publicity, what do you do when there are no more reporters? Hire one.
http://tinyurl.com/ydnv5wn
How much access does a speech writer have to the president? http://tinyurl.com/knszqc
What's your Twitter ROI? How to measure social media payoff http://tinyurl.com/mdqqqe
When CEOs speak: How execs’ quotes doom your pitches http://tinyurl.com/mfz9yu
Nielsen Trades Pocket Pieces For Facebook, Will Conduct Research Via Online Social Network http://tinyurl.com/m3xj4f
Top 5 business blogging mistakes and how to avoid them http://tinyurl.com/mlnf77
If ancient Rome had the Internet. http://ow.ly/qiYW
How to make Facebook your company's newsroom http://ow.ly/qiYx
Is Your PR Agency Doing a Good Enough Job? Take This Quiz by Dallas PR Firm the Idea Grove to Find Out http://ow.ly/qiXr
Your next Twitter update — a four-second video http://ow.ly/qiVz
How to create a corporate social media policy http://ow.ly/qiV0
When a crisis hits, it's the in-house communications and PR specialists who take the lead http://ow.ly/qiUA
7 extremely unfortunate domain names http://tinyurl.com/qrzlb8
Stinking It Up: Lessons From a PR Failure http://tinyurl.com/m3tc7e
Disney VP Advises PR to Become Content "Curators," Co-Collaborate with Consumer Advocates in the New-Media World http://tinyurl.com/p9b6za
Journalism's tough public-relations problem http://tinyurl.com/p5hhda
What's Behind Those High Ethics Scores of PR People: Things You Can Do to Improve your Moral Abilities http://tinyurl.com/lu95jr
10 social networking sites for government employees http://tinyurl.com/qdfnxa
Want More Results? Make Your Content Likable and Linkable http://tinyurl.com/qvmokk
Think You Know PR? Think Again http://tinyurl.com/p3pcex
Study: 20% of tweets are about brands, about 600K daily http://tinyurl.com/o4gvqz
New branding trends to watch: mobile & experiential marketing is the future. http://tinyurl.com/nmvaxh
White paper: it ain't slander if it's true. 10 tips for online reputation management http://tinyurl.com/rd43yv
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business http://tinyurl.com/ng3byl
New York Times: lawyers blogging themselves into trouble http://tinyurl.com/lxnjl3
How to give a lousy presentation. 15 ways to make a bad impression http://tinyurl.com/maj2rb
20 most bizarre Craigslist adverts of all time http://tinyurl.com/l53nsn
Execs and Social Media: Why They Love It, Why They Fear It http://tinyurl.com/mupfah
10 online resources for PR pros http://tinyurl.com/negvmt
New York Times; How the Pentagon monitors social media http://tinyurl.com/l5po4o
Obama’s Advice to Aspiring Politicians: Be Careful on Facebook http://tinyurl.com/npf96p
Newsweek: Stay in School, and Other Socialist Propaganda http://tinyurl.com/mowfbv
14 Key Skills & Attributes For New Public Relations Professionals http://tinyurl.com/nrxffb
Web 2.0 Guru Warns PR to Listen Using Social Media and Evangelize Instead of Spin—Or Become Irrelevant http://tinyurl.com/npsyus
How 20 popular Web sites looked when they launched. http://tinyurl.com/mray5q
Psychologist: Facebook makes you smarter, Twitter makes you dumber. Guess I'll Tweet that! http://tinyurl.com/l7spqs
Are Dictionaries Obsolete Do We Need Them in the Age of Google and Bing? http://tinyurl.com/ln25z2
18 Resources to Help you Write Better Blog Titles http://tinyurl.com/njmpdy
Why Don’t Teens Tweet? We Asked Over 10,000 of Them. http://tinyurl.com/n8v5zm
PR Gone Bad: How to Anger Bloggers and Hose Your Client http://tinyurl.com/lmpmzf
Inside peek: How The New York Times uses blogs http://tinyurl.com/n3t5jc
For Teens, Has Texting Replaced Talking? http://tinyurl.com/nfek4f
University adds Twitter to journalism curriculum http://tinyurl.com/n5bacu
9 Things to Do To Make Sure Your Next Blog Post is Read by More than Your Mom http://tinyurl.com/meyo3r
Stop putting people to sleep with your Powerpoint deck! http://tinyurl.com/kn6xaw
Web 2.0 Guru Warns PR to Listen Using Social Media and Evangelize Instead of Spin—Or Become Irrelevant http://tinyurl.com/npsyus
What do all the Twitter acronyms mean? http://tinyurl.com/llxpqe
Rapid crisis response key in social media world Southwest Airlines emerging media exec video http://tinyurl.com/lep5lj
Ben Stiller Explains Twitter To Mickey Rooney http://tinyurl.com/ksrpgv
Cheating the App Store: PR firm has interns post positive reviews for clients. New technique: toss ethics. http://tinyurl.com/nebl68
Computers may be good at crunching numbers, but can they crunch feelings? Mining the Web for Feelings: http://tinyurl.com/kml62c
3 Social Media Studies Worth Reading http://ow.ly/ARLg
Embargoes — To Be or Not to Be http://ow.ly/ARMy
EVERYTHING you Love is Dead http://ow.ly/ARMR
Huffington urges PR pros to be moral conscience http://ow.ly/B0yy
Study Paints iPhone Owners as Materialistic, Fickle Egomaniacs http://ow.ly/B0Vw
Tweet ideas: 13 things to do on Twitter besides Tweet http://tinyurl.com/nsjz7k
Most Companies Not Adequately Measuring Their Social Media ROI, According to Marketing Profs Poll http://tinyurl.com/owkuwp
20 free buzz –monitoring tools (PART 1/2) - Find out quickly what is said about your brand http://tinyurl.com/n5fyf8
Reputational Risk of Social Networks is a Boardroom Topic, According to Deloitte’s Ethics & Workplace Survey http://tinyurl.com/nzgxdt
What would Jesus say? This press release lets us know. It's legit. http://tinyurl.com/nbtycn
How CEOs can rally the troops in troubled times http://tinyurl.com/l9h6om
What happened to Bush's PR pros? Soft landings, all. Never mind the "flack" headline. http://tinyurl.com/q9bl5r
The 1.2 Million Definitions of PR: What’s your take? http://tinyurl.com/ks5hcb
Four reasons PR Pros Should Handle Social Media http://tinyurl.com/mec5lj
How to write a killer bio http://tinyurl.com/nktymm
Employers Share Top 20 Strangest Complaints They Received from Employees in Career Builder Survey http://tinyurl.com/olwhuy
Five Tips: How to Write Sharp and Snappy Blog Posts http://tinyurl.com/l9hghd
The Real ROI of the Press Release: Publicity isn't the point any more. http://tinyurl.com/o3ksku
Do you know what reporters are looking for? Here are six sure-fire story ideas. http://tinyurl.com/lmnnoc
Study: PR Pros are Unjustly Perceived as Liars—Scoring Higher in Ethics than Surgeons and Accountants http://tinyurl.com/lxyqdw
Study: PR pros are good, ethical thinkers. (Take that!) http://tinyurl.com/oqj56d
8 SMO Secrets for PR Firms: PR Leaders Share Twitter Tips, Success Stories & Web 2.0 Best Practices http://tinyurl.com/pa7ejz
PR People: Stop Being Bad at Stuff and Read This 10 tips from a journalist http://tinyurl.com/ktamyb
Do PR agency CEOS need to be Tweeting? A potpourri of opinions here. http://tinyurl.com/pwff33
Why Parents Write More Persuasive Copy: “I said, come here!” http://tinyurl.com/p557lu
3 tips for venting via Twitter: do it professionally! http://tinyurl.com/ntpnbe
Facebook fired: 8% of US Companies Have Sacked Social Media Miscreants http://tinyurl.com/lfnbrs
102 proven headline writing formulas for social media: fill-in-the-blank templates http://tinyurl.com/lp5trz
NYT: time to delve into an emerging issue that is already riling the Twittersphere: paid tweets. http://tinyurl.com/lymol4
Marketing's Drift Away from Media: recovery may not bring advertising with it. http://tinyurl.com/nbow5e
Sincerely just seems so insincere: poll of E-mail sign-offs http://tinyurl.com/lwldy5
Online Skills Employers Want & Candidates Need in PR & Marketing Job Market http://tinyurl.com/nlsvd9
British troops told to Tweet and blog. Compare w American ban. US military bans all kinds of normal stuff http://tinyurl.com/nrwz6j
Why neo-conservative pundits like to go on the Daily Show with Jon Stewart http://tinyurl.com/ngczow
Five lessons learned from a social media project team leader http://tinyurl.com/n4pmhz
Engage teens: brand are part of their identities, except when they're not. http://bit.ly/4z01IY
Advertising & PR stand at crossroads, battered by corporate downsizing & a bevy of new & untested platforms. http://bit.ly/Y6el8
PR Leads Social Media Engagement At Most Organizations Social Media Skills Now Required for Staffers, Study Shows http://bit.ly/5qLa2
Companies want applicants with social-media skills. Prove that you are technologically savvy. Can't Tweet? Get beat. http://bit.ly/bDDHl
Many adults say they're not sold on social networks: 87% prefer in-person dealings http://bit.ly/9rJEM
Don't ignore brand assets in bad economy; doing so impoverishes long-term legal position & goodwill http://bit.ly/bhpuG
Tips for getting a job in Public Relations http://bit.ly/SNbmA
Consumers Using Social Media to ‘Vent’ about, Research Customer Service http://bit.ly/18Pcdv
Say What? - Eight Words and Phrases to Avoid in LGBT Communications http://bit.ly/11hHxA
Study on social media: 51% of execs say they fear impact on productivity http://bit.ly/2YIsmK
PR's New Role: Actively Setting Business Strategy — Are We Ready? Or Do We Want to Remain a Sounding Board? http://bit.ly/44Tz6Y
Should Journalists Be On Twitter? Three Quarters Of NYTimes Readers Don’t Think So. http://bit.ly/jKItu
Wall Street Journal: For Companies, a Tweet in Time Can Avert PR Mess http://bit.ly/9mxre
20 Business Lessons Learned from Monty Python http://bit.ly/howO2
Managing an Online Reputation http://bit.ly/TETj
Airlines Follow Passengers Onto Social Media Sites http://bit.ly/FDauH
Are PR Pros Entitled to an Opinion? http://bit.ly/SBpD7
Top 10 guidelines for social media participation at your company http://bit.ly/4p5PE
Top 10 Social Media Gaffes http://bit.ly/wUgLB
Social media may seem to be a flurry of meaningless updates & marketing schemes, but ... http://bit.ly/Mbzph
Quote 5 words from the Associated Press? That'll be $12.50 http://bit.ly/rhKiD
Companies want applicants with social-media skills Looking for a job? Prove that you are technologically savvy http://bit.ly/bDDHl
Washington Post: The Death of Journalism (Gawker Edition) http://bit.ly/NuDxm
PR vs. advertising: Turf battle over ‘sponsored conversations’ http://bit.ly/10DSyX
Three words every PR pro should ban http://bit.ly/13b6MC
Top 10 Things You Should Not Share on Social Networks http://bit.ly/CLann
The folly of public relations measurement http://bit.ly/DxyNm
Why PR writing today is viewed to be “atrocious” – and what we can do to address this issue in PR Education http://bit.ly/mw9nV
Thought leadership on the social Web: Six traits that draw people to your ideas http://bit.ly/9Wi7k
Start small, use social networks, and consider sponsoring a good cause. And hire a PR firm if you've got the budget http://bit.ly/1UQWBL
APR critics: Down with Education! http://bit.ly/8iwAH
Why People Use Twitter : Updating status = self-promotion? http://bit.ly/48TZTP
'Connect' to Customers Through Facebook http://bit.ly/2iQ7aj
Stop Paying Lip Service to Research: It's Time PR People Got Serious About Measurement and Evaluation http://bit.ly/15XKFB
Survey Shows How Communicators Can Build Image and Relationships Even When Reporting Bad News http://bit.ly/HO1C0
Short and tweet: Insights from the 140 Character Conference http://bit.ly/3sartT
Online PR: When 'fluffy' met 'techie' http://bit.ly/14123M
10 Ways Universities Are Engaging Alumni Using Social Media http://bit.ly/18gyRs
Leaks Grow in World of Blogs Companies Search for New Ways to Stop Disclosures of Sensitive Information http://bit.ly/TDABV
SEO Tips for Public Relations: Top 10 Tactics to Improve Content Search Performance http://bit.ly/5lYK7
With his 1.5 million Twitter followers, Lance Armstrong is perhaps the most tech-savvy professional athlete. http://bit.ly/18Lqwl
Not Every Communication Challenge Is a Nail to Be Hammered With Social Media http://bit.ly/zkaDZ
New York Times: Mom-and-Pop Operators Turn to Social Media http://bit.ly/FKxgL
How PR People Can Tactfully Locate, Pitch Influential Bloggers http://bit.ly/nNKTx
New York Times: Dealing With Rumors in the Workplace http://bit.ly/DoLsA
Why people go online: learning and fun top the list. http://bit.ly/AmZuo
When an unpaid marketing or PR internship is illegal http://bit.ly/uhRvG
Technology PR: blessing or curse? http://bit.ly/AyDmf
Will Google Wave eliminate the need for PR for media relations? http://bit.ly/st3uo
Subscribe to my free newsletter . It's really free. No kidding. And people really like it. http://bit.ly/MJ0ul
In a public relations crisis situation? Check these common mistakes http://bit.ly/VPRom
Tweak your tweets: How to contribute to the conversation in 140 characters or less http://bit.ly/1aqYxj
Prepare your news content for mobile users http://bit.ly/19GKqu
"I have known David both personally and professionall for over 30 years and worked with him in several capacities. David is a consumate professional and a master of communication skills. For companies large and small, his ability to absorb corporate information and create effective communication plans is unparalleled. Whether creating an education campaign or a disaster response he takes full ownership of the project and delivers a product that is exceptional. He uses a rare and effective combination of humor, insight, historical knowledge, research and direct communication when work with his clients. I highly highly recommend David."
Rion Dugan is the former director of technology contracts for the City and County of San Francisco..
Rion Dugan recommends David Kirk
- My RFP Manifesto: No Free Samples
- My One-Hour Chat with McAfee's Tech Support
- Corporate Culture: Your Customers Shall Reap What You Sow
- PR research is like buying low and selling high: almost nobody does it.
- Happy birthday to me.
- From emergence to emergency, don't be caught with your Tweets down.
- Sue me, sue me, go on and sue me.
- Rants, Not Raves
- If you'd rather Twist than Tweet ...
- Octomom and my friend, Joann
