Building Better Relationships Through Effective Communication

Helpful Resources

From my Twitter streams @theprguycom and @davidtheprguy

The Three Laws of Social Media http://bit.ly/arZLQJ

News/PR Line Gets Blurrier http://bit.ly/dgMbpF

PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation http://to.pbs.org/d8hgzN

8 tips: Make Your Videos Stand Out Above the Rest! http://bit.ly/be5AOO

Work-Life Balance is Your Decision  http://bit.ly/9KMcFj

Cops are hunting criminals via Facebook and Twitter  http://bit.ly/dxQI8D

How not to become ‘a quivering mass of gelatin’ when a reporter calls http://bit.ly/aZkPOj

10 ways social media can get you fired http://bit.ly/dhz4Ei

OK, writers: what's a gerund? http://bit.ly/9qtUpT

Are Modern Web Apps Killjoys? http://bit.ly/d4PThF

The Good Flack: Can Better PR Save the Times? http://bit.ly/9Vg8pJ

Does this PR Ranking deserve a spanking? http://bit.ly/9SReZF

7 Social Media Behaviors That Won't Win You Customers http://bit.ly/9gL221

Strategies for cultivating a free-thinking, collaborative company culture  http://bit.ly/cvMoA2

How to deal with negative feedback in social media http://bit.ly/bER2P4

50 worst and most common job interview mistakes http://bit.ly/cYmQEn

How to answer 10 tricky interview questions http://bit.ly/9F5X7m

Video: CNN, MTV, Mashable and Facebook Discuss How Crowdsourcing Is Affecting Reporting http://bit.ly/agV5ad

How to create a social media policy in five minutes or less  http://bit.ly/akCoqB

4 ways to monitor traffic to your Facebook page http://bit.ly/cfnC4n

Free tools for social media search-engine optimization  http://bit.ly/a4qE9w

Traditional media are still vital http://bit.ly/dfdLFp

Airline Twitter promotion attracts huge crowds http://bit.ly/c3JKuh

Study: Mobile marketing is steadily progressing toward much greater significance  http://bit.ly/byCXb4

3 challenges of local blogging  http://bit.ly/9jQy5w

Top 150 free iPhone apps http://bit.ly/aGhBpy

What is Bubbly? Is it the next Twitter? http://bit.ly/bsMlwk

Despite what you may think, corporate blogging is not dead http://bit.ly/9eyhvd

Florida Congregation Plants Church in the 'Nation' of Facebook  http://bit.ly/bYIDi7

The New York Times names new ‘On Language’ columnist  http://bit.ly/d7K8Je

What makes most admired companies different? http://bit.ly/cJc83a

4 tips for making your blog an irresistible read http://bit.ly/ao0jdK

Letterman’s gambit helped him control the conversation http://bit.ly/aGILZi

34 unforgettable blog posts about PR  http://bit.ly/bGKB8M

The best reporter-idiot exchanges of all time http://bit.ly/9Iiong

At magazine publisher Hachette, an internal social network is ‘mind-blowing idiocy’ http://bit.ly/blOKgl

You, Dim PR Person, Are Dumb And Should Be Fired From Your Job, Part III http://bit.ly/b4TQsL

Reuters staff must get manager approval before sending a tweet http://bit.ly/cToeRN

The Good Flack: Can Better PR Save the Times? http://bit.ly/9Vg8pJ

Marketers, Get Back to Boring : We've Got Too Much Sizzle in the System Right Now http://bit.ly/b3Wm5x

How to Rekindle Your Enjoyment of the Advertising Business http://bit.ly/bb98Dt

5 secrets to increasing your organization's coverage 10-fold http://bit.ly/aGlcwe

Tribune Co. exec to radio staff: You can’t say these 119 words on the air  http://bit.ly/a6MwrT

In defense of "spin." http://bit.ly/cVsqB2

10 mistakes Twitter newcomers often make http://bit.ly/cvZhDA

How reporters find stories http://bit.ly/9CoLvO

6 steps for DIY public relations  http://bit.ly/cjhK3G

Who should blog for your company? http://bit.ly/9QR9Wi

Reporter explains why a pitch worked  http://bit.ly/9YP1mi

The Power of Confident Writing http://bit.ly/a25Sq4

Don't Let User-Generated Reviews Ruin You  http://bit.ly/cUYDzV

Watch out for 5 emerging social media sites  http://bit.ly/dozuK2

5 reasons why corporate blogs fail http://bit.ly/aXXuM7

3-step action plan to prepare for your inevitable crisis

StatusNet: New open source Twitter-like microblogging service http://bit.ly/1waLwA

CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis  http://bit.ly/aDJpLw

5 ways to bring your Twitter network into the real world (no, not that "The Real World")  http://bit.ly/8ZPkli

10 ways to turn the media into addicts for your story  http://bit.ly/bcptbp

The 11 Commandments of Corporate Tweeting http://bit.ly/bIgRtp

Letter to Jack O’Dwyer: You’re no Rupert Murdoch  http://bit.ly/aeh7hM

PR How-To: A Top Media Trainer Reveals The Dos & Don’ts of Press Interviews http://bit.ly/bY3tgI

10 types of Twitter spam  (not this, of course) http://bit.ly/dAIQWW

As TV reporters become one-man bands, PR pros can step up to assist http://bit.ly/cGk4aS

Thrust onstage by Conan, what will she do? http://bit.ly/d6haJD

How to help others through a difficult transition http://bit.ly/a0sfHx

24 tips for being happy at work http://bit.ly/aylu48

Study: 79 percent of Fortune 100 companies use Twitter, Facebook, YouTube, or a blog http://bit.ly/agUy3t

Amazon the most trusted brand in U.S.; in Canada, Toyota reigns http://bit.ly/bQtRFn

5 unorthodox ways to fix social media http://bit.ly/aUX4Sz

Twitter toppled Toyota http://bit.ly/b7LRGG

Should your Twitter account be a person (you?) or a brand? It depends http://bit.ly/ca80s5

Your Copy Sucks: That vs. Which vs. Wait, what?  http://bit.ly/bF7Ng9

E-mail subject lines of 8 words or less get attention.  Oops, that's 10.  http://bit.ly/6UZEr4

PR pros: how to get your CEO's attention http://bit.ly/8ZZViw

Test your grammar skills: http://bit.ly/d5NUnz

6 indicators of hope in PR measurement http://bit.ly/7407gn

What did Brown do for itself? UPS’ tips for image polishing http://bit.ly/8h2ofo

Young men are hooked on the web - even in bed http://bit.ly/cwHqnZ

ROI: How to Measure Return on Investment in Social Media http://bit.ly/bMe4h9

How Coca-Cola produced its ‘Happiness Machine’ viral video — a video with 1.5 million views http://bit.ly/b8v7Ff

How to choose an email subject line for maximum deliverability with the Wonder Wheel http://bit.ly/bZLGi1

39 social media tools that a social media consultant uses every day http://bit.ly/bgUnLJ

The power of one: How a single tweet can hurt your brand — and how you can (maybe) prevent it  http://bit.ly/aGWKN1

Humor: 10 reasons to avoid talking on the phone http://bit.ly/dskRE9

50 Alternate Ways To Consume News (No Papers Experiment, Day 50) http://bit.ly/cjkfPY

10 ways to ensure that you're not a social media sucker  http://bit.ly/adoolW

Location, Location, Location!  Can Foursquare Put Your Client On The Map? http://bit.ly/96F3o0

Reality TV at 10: How It's Changed Television — and Us http://bit.ly/aOHADb

Microsoft's Social Media White Paper – Learn and Earn http://bit.ly/biqhIB

Seven strategies to achieve lasting community relationships http://bit.ly/acMmQT

Got public affairs? http://bit.ly/djLZ4e

When an unpaid marketing or public relations internship is illegal  http://bit.ly/uhRvG

White House fights back in 140 characters http://bit.ly/dl8W30

The Information Divide: The Socialization of News http://bit.ly/ctMlzL

Community Relationships Drive Public Consent With Direct Communication http://bit.ly/9ZXf2q

Twitter, Shmitter: Cleantech PR Is Where It's At http://bit.ly/aWjOJS

11 ways to lose blog followers and alienate readers http://bit.ly/9ESOBG

Is the PR recession over? http://bit.ly/9vt7xq

Fire your Director of Social Media! http://bit.ly/8F965V

Social Media Adoption by U.S. Small Businesses Doubles Since 2009 http://bit.ly/99YzHH

Mustache Marketing http://bit.ly/btWdAw

To promote stimulus, Democrats create iPhone spoof, ‘There’s an act for that” — what do you think? http://bit.ly/bpV84M

PleaseRobMe.com follows Tweets to report when nobody's home  http://bit.ly/98Tmfp

How Can Leadership Strengthen Crisis Management? Survival Guide For The 21st Century? http://bit.ly/cSRY4f

Bellygate: It Sucks to Be Southwest Airlines http://bit.ly/aTLfdH

When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas  http://bit.ly/9s6jVG

Empowering Communicators Via A Social Media Policy http://bit.ly/dgyx1N

Word-of-mouth marketing takes off online http://bit.ly/d2EDRJ

Corporate reputation lessons from the Toyota debacle http://bit.ly/9YlAKA

When it comes to customer satisfaction, online retailers beat brick-and-mortar stores  http://bit.ly/cl0fDj

Wyoming senator incapable of saying, ‘Blagojevich’ (video) http://bit.ly/cmwTzS

10 Pathways to Inspired Writing http://bit.ly/9EPWpi

Do PR industry conferences rehash the same ideas? Join the debate  http://bit.ly/9LQDbl

Video: Business and Twitter: A match made in heaven? http://bit.ly/abFWFn

Top 10 names rejected in branding contest for ComcastXfinity rebranding  http://bit.ly/9j7oWf

Bankers In Heels Vs. Bankers As Heels http://bit.ly/doQyAf

Twitter, TV's New Water Cooler http://bit.ly/bgoH8k

What great bosses know about managing meetings http://bit.ly/dhbNIy

8 types of people on Twitter: Where do you fit in? http://bit.ly/dbOK7G

11 common language errors and their fixes http://bit.ly/bxkipv

Boost sales with this 5-step media relations program http://bit.ly/988XQy

Did you endure a long meeting? Find out how much it cost your company http://bit.ly/dBjBKB

The Albert Einstein Guide to Social Media http://tinyurl.com/yely5fw

Video: How to pitch the Associated Press  http://tinyurl.com/ykwfmfg

5 basic grammar tips from a PR pro — for PR pros  http://tinyurl.com/y9pde9z

PRSA  Takes Stand Against Expropriation of Intellectual Property in Business Pitches http://tinyurl.com/ykswo88

What Google Buzz Means for Mobile http://tinyurl.com/yhvsayy

Corporate Social Media Backlash: The Virtual Firewall http://tinyurl.com/ykcr3fb

Why brands should strive for imperfection http://tinyurl.com/y92y56h

Guess Who’s Talking: Social Media Ethical Dilemmas http://tinyurl.com/yjnc927

A treasure trove of links to key social media information sources http://tinyurl.com/codqbo

Social Media Marketing Best Practices http://tinyurl.com/yauwmaw

Et Tu Toyota? Iconic Automaker's Downfall Offers Tough PR Lessons http://tinyurl.com/ygqf8l2

21st Century PR Issues http://tinyurl.com/ylr9hnn

5 ways PR pros can use the new Google Buzz http://tinyurl.com/yfhjmxf

20 Highest-Valued Brands Announced http://tinyurl.com/ye6jql2

How American Airlines tapped social media to quickly squelch an Internet rumor  http://tinyurl.com/yelnqxs

Study: Your e-customers don’t like your recommendations http://tinyurl.com/yackot9

Writing in the social media age: a brief guide for PR pros http://tinyurl.com/y8fbfo7

How American Airlines tapped social media to quickly squelch an Internet rumor  http://tinyurl.com/yelnqxs

8 tips for climbing from entry-level to senior VP  http://tinyurl.com/yzokd9k

6 tip sheets all about social media and PR http://tinyurl.com/yh8llra

4 pitching lessons from a former TV producer  http://tinyurl.com/ygukygt

PR pro: Day I was fired ‘was the best day of the rest of my life’ http://tinyurl.com/ylscyxa

How about a laugh? British journalist lampoons TV reporting http://tinyurl.com/yzt89am

Report: Tweet ‘you’ and ‘we’ more and you’ll have more followers http://tinyurl.com/yhtngg3

20 ways to re-energize your blogging  http://tinyurl.com/ylrolyz

8 Simple Steps to Growing a Quality Twitter Following http://tinyurl.com/ybd99nf

7 video tips every marketer should know http://tinyurl.com/yd7lvam

30 Top Objections to Social Media and How to Respond http://tinyurl.com/yzsgjtq

A PR pro's guide to meeting etiquette http://tinyurl.com/yhcjbb2

You can do this, too: Popular blog kills comments temporarily http://tinyurl.com/yznpet3

4 common sense marketing tips for PR pros http://tinyurl.com/yzjmhhj

E-mail pitches — the good ones — still work: Here’s the proof http://tinyurl.com/yzebnex

Is your company more interesting than my wife? http://tinyurl.com/ylldxbe

5 Simple Twitter Listening Tips Every Marketer Should Know http://tinyurl.com/ykjfe5v

Twitter strategy: branded vs individual Twitter accounts http://tinyurl.com/ylrcjj6

Study: Most companies do not have a social media policy http://tinyurl.com/yl5jj3d

What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch http://tinyurl.com/yhlw8tl

21 Things We're Learning to Live Without  http://tinyurl.com/yknsnxv

7 Questions Key To Social Networking Success  http://tinyurl.com/yad3fmm

Real-Time Search: 5 Alternatives to Google, Bing http://tinyurl.com/yh4s43o

Trolling for Social Media Strategy  http://tinyurl.com/yccjpe7

A Quick and Unlikely – Yet Obvious – Checklist for Your Blog http://tinyurl.com/ylljehk

Pope to priests: Go forth and blog http://tinyurl.com/ydvge2h

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research http://tinyurl.com/yhukr5q

Four Common Sense Social Media Tips for PR and Marketing Pros  http://tinyurl.com/yzjmhhj

Risk Avoidance and the ROI of Social Media, Insurance, Guitars and Tires http://tinyurl.com/ydbfov2

The Great Journalism Exodus http://tinyurl.com/ycjaok8

Apple" Conjuring Up the Latest Buzz, Without a Word  http://tinyurl.com/ykw7h2z

Do You Have an Online Identity Crisis? PR Must Be Aware of Artificial Avatars and Social Media Traps http://tinyurl.com/yf3c3vw

Top 20 social media buzzwords http://tinyurl.com/ygmbuly

Jeans in the professional world: the rules can throw you a curve http://tinyurl.com/yfxh2jx

More social media do's and don'ts http://tinyurl.com/ye59bxu

Video from former assignment editor; 5 tips for piutching local TV news http://tinyurl.com/ygfzo2a

10 Musts for Marketing to Women on Facebook http://tinyurl.com/ycd2c9l

White paper: Do Fortune 100 companies need a twittervention? http://tinyurl.com/ycy37nt

5 ways for Museums to use YouTube http://tinyurl.com/yehqsfh

Survey: Just Two in Five Americans Read a Newspaper Almost Every Day http://tinyurl.com/ylxkbp8

How to use an apostrophe http://tinyurl.com/ykkry4j

The #1 Problem Most Brands Have: Consistency http://tinyurl.com/yhppc9t

How to Make the Most of Your Social Media Time http://tinyurl.com/ylzz57g

One Foolproof Trick to Blast Writer’s Block http://tinyurl.com/yhzn4nx

Are Your Ears Burning? 20 Tools for Tracking Social Media Marketing http://tinyurl.com/ycrqqfb

PR industry booming due to the recession, social media http://tinyurl.com/ycff77t

The top ten Twitter statistics and analytics tools http://tinyurl.com/y93elnv

The news industry’s turmoil increases the complexity of PR http://tinyurl.com/ykcc3l9

5 Questions To Ask Yourself Before You Send That Tweet http://tinyurl.com/yc8hpu9

Creatives: The New Necessity for Public Relations? http://tinyurl.com/yzzwt84

‘I Have a Dream’ holds 5 lessons for speechwriters http://tinyurl.com/ygjjcnk

Journalist to PR Pros: Don't show me skin http://tinyurl.com/yzubh3e

Avast! Anti-Internet piracy group uses pirated font in its logo http://tinyurl.com/ydeegm6

If bloggers are journalists, they’re ‘the crappiest journalists you ever saw’ http://tinyurl.com/yh9yjla

Finalists – Top 10 Social Media Blogs 2010 http://tinyurl.com/yky76kv

Angry consumers hijack conversation about new diapers: There’s a lesson here http://tinyurl.com/ylgsuug

How to pitch a Huffington Post reporter using social media http://tinyurl.com/ykahv9m

Twitter joke led to Terror Act arrest and airport life ban http://tinyurl.com/yb8ww9h

Audio: Radio news director outraged by PR people http://tinyurl.com/yk5z35a

7 tips for building a great blog community in one year http://tinyurl.com/yk487uo

7 Habits of Highly Effective PR Magnets http://tinyurl.com/ygw23qu

Study: "Weighted Media Cost" can help to evaluate the news medium in which a story resides http://tinyurl.com/yjf4km5

Managing Transgender Issues in the Workplace . Is transgender on your agender? http://tinyurl.com/ygd2dsd

Facebook Founder Says Sharing Is the New "Social Norm" http://tinyurl.com/yds6b56

Why do-it-yourself PR is a mistake  http://tinyurl.com/ygy2jt2

You know you’re a PR student when … http://tinyurl.com/yerp56o

5 Twitter apps every marketer should try in 2010 http://tinyurl.com/y8lgdnk

Are Twitter members overly self-absorbed? Study shows most tweets are status updates http://tinyurl.com/y9l9enp

Bloggers need your relevant pitches: Tips on how to score coverage on blogs http://tinyurl.com/y8myqqz

10 ways to add 1,000 Twitter followers this year (seriously)  http://tinyurl.com/yajv74z

Anatomy of a compelling call to action http://tinyurl.com/yzbfhbd

Most original news reporting comes from traditional sources, study finds http://tinyurl.com/ycjwb7k

The 10 Stages of Social Media Business Integration http://tinyurl.com/yb9kopc

Study: Sitting at the computer is shortening your life  http://tinyurl.com/ykb47ml

How to score media coverage with an RSS feed  http://tinyurl.com/yevc5mh

The Military’s PowerPoint Problem http://tinyurl.com/ydan4ta

30 more PR pros to follow on Twitter  -- and @theprguy! http://tinyurl.com/yaleg62

The state of music PR: Relationships with writers are nonexistent http://tinyurl.com/yhr5mvv

Wikipedia 101 for PR pros: When can you edit an entry? http://tinyurl.com/y8htmn2

5 branding secrets of Lady Gaga and Apple  http://tinyurl.com/yd8cwjh

Pew study: Where does the news come from in today’s changing media? http://tinyurl.com/ydomqyf

Workplace Lingo: The Good and Bad of Office Jargon http://tinyurl.com/yljcafo

Zen and the art of Twitter 4 Tips For Productive Tweets http://tinyurl.com/yd2ucpj

White paper: A Marketing Imperative -- Profile, Personalize and Profit http://tinyurl.com/yhqg75e

Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge http://tinyurl.com/yck9tzy

The Relationship between Firms’ Media Favorability and Public Esteem http://tinyurl.com/yg74ktp

Filmmakers as Social Advocates—A New Challenge for Issues Management http://tinyurl.com/ylr55fs

Writing the narrative press release: Is it the magic potion for more usable press communications? http://tinyurl.com/yg37542

Maximizing Media Relations Through a Better Understanding of the Public Relations-Journalist Relationship http://tinyurl.com/ykg3oy5

Public Relations Contingencies in a Globalized World Where Even “Glocalization” is Not Sufficient http://tinyurl.com/ygtpdjv

Is your company spending too much money on social media — or not nearly enough?  http://tinyurl.com/yfdbg6s

Can You Be Personal and Professional in Social Media? http://tinyurl.com/yctcdh6

PR 2.0 checklist: Be prepared before you launch a campaign http://tinyurl.com/yd259az

Are professional copywriters more qualified than PR pros to tweet and blog? http://tinyurl.com/yfj2vqs

3 annoying habits of the laziest journalists on Twitter http://tinyurl.com/ydngdf9

SMS Marketing: Trend or Trouble http://tinyurl.com/yf33slj

Why You Should Start Over On Twitter With A BRAND NEW Account http://tinyurl.com/m8gp4a

Haunted by Web ghosts?  Commit social media suicide with Web 2.0 suicide machine  http://tinyurl.com/yegwa36

Avoiding ethical lapses online http://tinyurl.com/yzgr26k

Welcome to the DARC Side: Creating compelling content for your Web site http://tinyurl.com/ykn4262

Trolling for Social Media Strategy: Social media can be a scary place http://tinyurl.com/yccjpe7

The Quest to Hide a Train Wreck Story: Crisis Communications  http://tinyurl.com/yz4njk5

The 11 most popular blog designs: Where does yours fit?  http://tinyurl.com/yg4ny3a

Is Foursquare the next Twitter? Do you even know about Foursquare? http://tinyurl.com/yzodn74

10 ways to get serious about social media  http://tinyurl.com/yg6vsmz

There's no silver bullet for the big, bad social media measurement wolf http://tinyurl.com/ygdd474

When Social Media Attacks: Media Mavens Mull Counter-Strategies http://tinyurl.com/ydvcmha

Survey: Social media makes good business, bad workers http://tinyurl.com/yet39pp

What’s Working for Social Media Marketers?  A look at effectiveness http://tinyurl.com/yblparr

Webmail wins: 70% prefer Gmail to Outlook as E-mail client  http://tinyurl.com/yed43ym

Too hot for today’s parents: University of Chicago stumbles into PR problem over sexy essay http://tinyurl.com/ydrxa6h

Top ten media blunders of 2009 http://tinyurl.com/ydcmxk6

6 Things You Need To Know About Running A Social Media Program: The Channels http://tinyurl.com/yfld8s4

Writing Online Releases: Five Tips to Help Google Find Your Web Site http://tinyurl.com/lnaoev

Video: Great fake commercial: fake iPhone goes viral http://tinyurl.com/nz7gsf 

Five lessons to be learned from Microsoft's Photoshop Phiasco http://tinyurl.com/nxdz8t 

Do Former Journalists Make Good PR Pros? http://tinyurl.com/mduruz

Social Networking Proving to Be a Viable Marketing Method for Big Brands to Reach Customers http://tinyurl.com/kra62q

Why Skittles Scuttled Its Twitter Idea: A Lesson In Social Media http://tinyurl.com/krehdw

10 Ways To Create A Community Around Your Tweetup http://tinyurl.com/ljdjxj

Study of 1,000 Women Finds While Facebook a Fave; 75 % Uninfluenced by Social Networking Channels to Purchase http://tinyurl.com/nk7fsu

Quiet Georgia! Is this hospital’s PSA tongue-in-cheek? http://tinyurl.com/kkrycb

Yeah Ok, So Facebook Punk’d Us http://tinyurl.com/m8nc5h

PR Pros Journalists Love: Philadelphia Magazine's editor tells who and why http://tinyurl.com/og82q3

News media cred sinking with revenue; 2/3 think media are frequently inaccurate http://tinyurl.com/lsmksw

Terminating a client relationship without your dignity intact http://tinyurl.com/nek98d

Have balls, mortgage will follow http://tinyurl.com/lfurhh

Facebook, Twitter users are affluent and urban, study shows http://tinyurl.com/ylk7tnr

Another Small-Town Mayor Who Hates Bloggers: wouldn't p*** on a blogger on fire. http://tinyurl.com/y88fp43

Men are from Gizmodo, Women are from People.com : Web browsing on the cell phone changes http://tinyurl.com/ybzsvcr
Study: majority of companies now block social networks. http://ow.ly/tcqo

Survey Shows Marketers Do Well with Monitoring Social Media for Feedback, But No So Well at Implementing Suggestions http://ow.ly/tcsr

Legal Versus Social: 7 Steps To An Amicable Relationship http://ow.ly/wRdP

How to pitch a busy TV reporter http://ow.ly/wRfV

7 traits of highly annoying social media gurus http://ow.ly/wRgH

Younger employees help senior executives unlock social media mystery http://ow.ly/wRhA

How to measure social media ROI http://ow.ly/x4kU

Media140: How Twitter has affected brands http://ow.ly/xkFG

Attraction To 'Do Good' Brands Is Escalating: consumers spend money with companies that have a cause. http://ow.ly/xkGW

7 Bad Writing Habits You Learned in School: #1 Try not to sound like dead people http://ow.ly/xkKc

10 Things Corporations Can Learn from Pro Wrestling http://ow.ly/xkNN

Really, REALLY eye-opening video about the significance of social networking. Staggering stats http://ow.ly/xpnu

Business Is a Beat Deflated . Business magazines, going, going ... http://ow.ly/yCxg

Tired, fading&dead PR words http://ow.ly/yCvZ

Marketers Get Real To foster instant connections in a digital world, brands take to the Web with live content http://ow.ly/yCy5

They're's a problem with are grammar http://ow.ly/yCzK

7 Essential multimedia tools and their free alternatives http://ow.ly/yCAz

The Relentless Rise of Power Jeans: World Leaders and Executives Wear Them (Mostly Well); How to Get Denim Right http://ow.ly/yCC1

Six Ways to Tap Multimedia Makeovers for PR: Target Integrated Newsrooms and Expanding Online Audiences http://ow.ly/zZiS

Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought http://ow.ly/zZjk

Digital Dialogue: Pulse Rate: Assess your social media channels regularly http://ow.ly/zZjF

What's the next Twitter? http://ow.ly/zZk0

Digital Insider: Social search will change the way brands use search http://ow.ly/zZkp

How addicted to Twitter are you? Take the quiz? http://ow.ly/ARIW

A CEO’s Dilemma: Should I Take My Burning Man Pics off Facebook? http://ow.ly/ARKN

Video: NYT's David Pogue explains 'an amazing pitch' http://ow.ly/B0QN

Believe in yourself but believe in trends more. 17 ways ... http://ow.ly/B0TF

5 important Web video lessons for small business owners http://ow.ly/CKGs

5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans http://tinyurl.com/y9tmmxy

18 Public Speaking Tips http://tinyurl.com/ntsz9q

Combining PR and SEO http://tinyurl.com/ybaxoyt

6 Simple Small Business Press Release Tips http://ow.ly/D4YC

The 7 Harsh Realities of Social Media Marketing http://tinyurl.com/yzvreju
What’s Your Pitch In Today’s Online World? http://ow.ly/vqQz

6 female role models share secrets of success in PR http://ow.ly/vGHk

5 Qualities of a Good Social Media Manager http://tinyurl.com/ygxzkvm

The Lost Art of the Media Alert http://tinyurl.com/ya6m6p6

Is "How do I write a press release?" the right question? http://tinyurl.com/ycloe3y

10 Signs It's Time to Leave Your Job. market may be tight but it's still a good time to evaluate http://tinyurl.com/yhjn6z8

Freeze: It's the Twitter Police! http://ow.ly/vdfv

How to beat the press: Don’t mince your words when bad news strikes http://tinyurl.com/yjmv72a

Ten "Must Have" Mobile Apps for PR http://tinyurl.com/ylz6et3

11 Qs and As about social media http://tinyurl.com/yemh6jd

Think Before You Re-Tweet: 'L.A. Times' Updates Social Media Rules for Journos http://tinyurl.com/ybwl4pu

3 ways a blog can lower costs at your company http://tinyurl.com/yhhyhb2

Two ways to improve your PR efforts with market research — and get the CEO’s attention doing it! http://tinyurl.com/yjqvlq6

What makes a great PR pro? An entrepreneurial spirit, that's what http://tinyurl.com/yfzo8w8

'Now that's power!' How to use Twitter for a product launch http://tinyurl.com/yjvfhym

91 Journalism Blogs and Websites You Will Love http://tinyurl.com/yhjmt2g

Study: 2010 is the year social media gets serious (so get ready to measure) http://tinyurl.com/y85pyes

Is Twitter Dead? Social Media Guru Byrne Discusses Futuristic PR Trends  http://tinyurl.com/ylklo3g

How Marketers Use Online Influencers to Boost Branding Efforts http://tinyurl.com/yzx5zgx

Tie to Partisan Grassroots Issues for Editorial-Page Coverage at Top Dailies Around the Country http://ow.ly/wOSd

Where is the Twitter Courtesy in PR? Can't We All Just Get Along? http://ow.ly/wOQq

Study Shows Increased Usage of Online and Social Media Resources by Journalists http://ow.ly/wOMT

U.S. Navy CIO: Social Media Should Be Part of Military IT Standard http://ow.ly/w9C5

4 lies about social media http://ow.ly/w9xi

10 tried and true applications for social media http://ow.ly/w9vO

What Does Ethics Have to do With Social Media Anyway? http://ow.ly/vJfi

6 female role models share secrets of success in PR http://ow.ly/vGHw

Best resignation letter ever http://ow.ly/vGG6

3 common PR offenses http://ow.ly/vGBO

When Silence Can Be Golden: Brands feel pressured to join the 'conversation,' but should they always participate? http://ow.ly/vGAv

Owner's or CEO's opinions can affect the bottom line http://ow.ly/vsaw

What’s Your Pitch In Today’s Online World? http://ow.ly/vqQA

Four obnoxious attitudes in the office http://ow.ly/vqQi

Pregnant and in PR? Planning advice from the pros http://ow.ly/vqPt

3 Realities of Social Media http://ow.ly/vqP3

Top 10 Easy Steps to Starting a Business Blog http://ow.ly/vqNZ

Top 5 Twitter trends to watch right now http://ow.ly/vdij

60 PR Experts to Follow on Twitter and @theprguy, too! http://ow.ly/uPRR

In a Generation That Friends and Tweets, They Don't http://ow.ly/uPQa

To blog and to tweet? That is the question you need to answer http://ow.ly/uPO2

Social Media Gives Public Relations a Seat at the Strategy Table http://ow.ly/uOqD

Here we go again: Is PR dead? http://ow.ly/tyju

'Whatever' is, you know, annoying, but 'it is what it is' http://ow.ly/tyhi

Video: Don't call your Jewish mother. Tweet her with Twitteleh http://ow.ly/tcyp

10 free press release distribution sites http://ow.ly/tcp

Ten signs you're a Twitter addict http://ow.ly/tcpp

Steal these policies: three great social media policies http://ow.ly/tco9

26 social media marketing sins. Forgive us, father, for we have sinned. ttp://tinyurl.com/y8umr62

Three signs that you're a PR pro. http://tinyurl.com/y9dwh5j

Four warning signs that you need a new PR firm. http://tinyurl.com/yb9h3z5

Six reasons companies are still scared of social media. Yen, Virginia, these fears still exist. http://tinyurl.com/yb6t5nl

If your business depends on publicity, what do you do when there are no more reporters? Hire one.
http://tinyurl.com/ydnv5wn

How much access does a speech writer have to the president? http://tinyurl.com/knszqc

What's your Twitter ROI? How to measure social media payoff http://tinyurl.com/mdqqqe

When CEOs speak: How execs’ quotes doom your pitches http://tinyurl.com/mfz9yu

Nielsen Trades Pocket Pieces For Facebook, Will Conduct Research Via Online Social Network http://tinyurl.com/m3xj4f

Top 5 business blogging mistakes and how to avoid them http://tinyurl.com/mlnf77

If ancient Rome had the Internet. http://ow.ly/qiYW

How to make Facebook your company's newsroom http://ow.ly/qiYx

Is Your PR Agency Doing a Good Enough Job? Take This Quiz by Dallas PR Firm the Idea Grove to Find Out http://ow.ly/qiXr

Your next Twitter update — a four-second video http://ow.ly/qiVz

How to create a corporate social media policy http://ow.ly/qiV0

When a crisis hits, it's the in-house communications and PR specialists who take the lead http://ow.ly/qiUA

7 extremely unfortunate domain names http://tinyurl.com/qrzlb8

Stinking It Up: Lessons From a PR Failure http://tinyurl.com/m3tc7e

Disney VP Advises PR to Become Content "Curators," Co-Collaborate with Consumer Advocates in the New-Media World http://tinyurl.com/p9b6za

Journalism's tough public-relations problem http://tinyurl.com/p5hhda

What's Behind Those High Ethics Scores of PR People: Things You Can Do to Improve your Moral Abilities http://tinyurl.com/lu95jr

10 social networking sites for government employees http://tinyurl.com/qdfnxa

Want More Results? Make Your Content Likable and Linkable http://tinyurl.com/qvmokk

Think You Know PR? Think Again http://tinyurl.com/p3pcex

Study: 20% of tweets are about brands, about 600K daily http://tinyurl.com/o4gvqz

New branding trends to watch: mobile & experiential marketing is the future. http://tinyurl.com/nmvaxh

White paper: it ain't slander if it's true. 10 tips for online reputation management http://tinyurl.com/rd43yv

Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business http://tinyurl.com/ng3byl

New York Times: lawyers blogging themselves into trouble http://tinyurl.com/lxnjl3

How to give a lousy presentation. 15 ways to make a bad impression http://tinyurl.com/maj2rb

20 most bizarre Craigslist adverts of all time http://tinyurl.com/l53nsn

Execs and Social Media: Why They Love It, Why They Fear It http://tinyurl.com/mupfah

10 online resources for PR pros http://tinyurl.com/negvmt

New York Times; How the Pentagon monitors social media http://tinyurl.com/l5po4o

Obama’s Advice to Aspiring Politicians: Be Careful on Facebook http://tinyurl.com/npf96p

Newsweek: Stay in School, and Other Socialist Propaganda http://tinyurl.com/mowfbv

14 Key Skills & Attributes For New Public Relations Professionals http://tinyurl.com/nrxffb

Web 2.0 Guru Warns PR to Listen Using Social Media and Evangelize Instead of Spin—Or Become Irrelevant http://tinyurl.com/npsyus

How 20 popular Web sites looked when they launched. http://tinyurl.com/mray5q

Psychologist: Facebook makes you smarter, Twitter makes you dumber. Guess I'll Tweet that! http://tinyurl.com/l7spqs

Are Dictionaries Obsolete Do We Need Them in the Age of Google and Bing? http://tinyurl.com/ln25z2

18 Resources to Help you Write Better Blog Titles http://tinyurl.com/njmpdy

Why Don’t Teens Tweet? We Asked Over 10,000 of Them. http://tinyurl.com/n8v5zm

PR Gone Bad: How to Anger Bloggers and Hose Your Client http://tinyurl.com/lmpmzf

Inside peek: How The New York Times uses blogs http://tinyurl.com/n3t5jc

For Teens, Has Texting Replaced Talking? http://tinyurl.com/nfek4f

University adds Twitter to journalism curriculum http://tinyurl.com/n5bacu

9 Things to Do To Make Sure Your Next Blog Post is Read by More than Your Mom http://tinyurl.com/meyo3r

Stop putting people to sleep with your Powerpoint deck! http://tinyurl.com/kn6xaw

Web 2.0 Guru Warns PR to Listen Using Social Media and Evangelize Instead of Spin—Or Become Irrelevant http://tinyurl.com/npsyus

What do all the Twitter acronyms mean? http://tinyurl.com/llxpqe

Rapid crisis response key in social media world Southwest Airlines emerging media exec video http://tinyurl.com/lep5lj

Ben Stiller Explains Twitter To Mickey Rooney http://tinyurl.com/ksrpgv

Cheating the App Store: PR firm has interns post positive reviews for clients. New technique: toss ethics. http://tinyurl.com/nebl68

Computers may be good at crunching numbers, but can they crunch feelings? Mining the Web for Feelings: http://tinyurl.com/kml62c

3 Social Media Studies Worth Reading http://ow.ly/ARLg

Embargoes — To Be or Not to Be http://ow.ly/ARMy

EVERYTHING you Love is Dead http://ow.ly/ARMR

Huffington urges PR pros to be moral conscience http://ow.ly/B0yy

Study Paints iPhone Owners as Materialistic, Fickle Egomaniacs http://ow.ly/B0Vw

Tweet ideas: 13 things to do on Twitter besides Tweet http://tinyurl.com/nsjz7k

Most Companies Not Adequately Measuring Their Social Media ROI, According to Marketing Profs Poll http://tinyurl.com/owkuwp

20 free buzz –monitoring tools (PART 1/2) - Find out quickly what is said about your brand http://tinyurl.com/n5fyf8

Reputational Risk of Social Networks is a Boardroom Topic, According to Deloitte’s Ethics & Workplace Survey http://tinyurl.com/nzgxdt

What would Jesus say? This press release lets us know. It's legit. http://tinyurl.com/nbtycn

How CEOs can rally the troops in troubled times http://tinyurl.com/l9h6om

What happened to Bush's PR pros? Soft landings, all. Never mind the "flack" headline. http://tinyurl.com/q9bl5r

The 1.2 Million Definitions of PR: What’s your take? http://tinyurl.com/ks5hcb

Four reasons PR Pros Should Handle Social Media http://tinyurl.com/mec5lj

How to write a killer bio http://tinyurl.com/nktymm

Employers Share Top 20 Strangest Complaints They Received from Employees in Career Builder Survey http://tinyurl.com/olwhuy

Five Tips: How to Write Sharp and Snappy Blog Posts http://tinyurl.com/l9hghd

The Real ROI of the Press Release: Publicity isn't the point any more. http://tinyurl.com/o3ksku

Do you know what reporters are looking for? Here are six sure-fire story ideas. http://tinyurl.com/lmnnoc

Study: PR Pros are Unjustly Perceived as Liars—Scoring Higher in Ethics than Surgeons and Accountants http://tinyurl.com/lxyqdw

Study: PR pros are good, ethical thinkers. (Take that!) http://tinyurl.com/oqj56d

8 SMO Secrets for PR Firms: PR Leaders Share Twitter Tips, Success Stories & Web 2.0 Best Practices http://tinyurl.com/pa7ejz

PR People: Stop Being Bad at Stuff and Read This 10 tips from a journalist http://tinyurl.com/ktamyb

Do PR agency CEOS need to be Tweeting? A potpourri of opinions here. http://tinyurl.com/pwff33

Why Parents Write More Persuasive Copy: “I said, come here!” http://tinyurl.com/p557lu

3 tips for venting via Twitter: do it professionally! http://tinyurl.com/ntpnbe

Facebook fired: 8% of US Companies Have Sacked Social Media Miscreants http://tinyurl.com/lfnbrs

102 proven headline writing formulas for social media: fill-in-the-blank templates http://tinyurl.com/lp5trz

NYT: time to delve into an emerging issue that is already riling the Twittersphere: paid tweets. http://tinyurl.com/lymol4

Marketing's Drift Away from Media: recovery may not bring advertising with it. http://tinyurl.com/nbow5e

Sincerely just seems so insincere: poll of E-mail sign-offs http://tinyurl.com/lwldy5

Online Skills Employers Want & Candidates Need in PR & Marketing Job Market http://tinyurl.com/nlsvd9

British troops told to Tweet and blog. Compare w American ban. US military bans all kinds of normal stuff http://tinyurl.com/nrwz6j

Why neo-conservative pundits like to go on the Daily Show with Jon Stewart http://tinyurl.com/ngczow

Five lessons learned from a social media project team leader http://tinyurl.com/n4pmhz

Engage teens: brand are part of their identities, except when they're not. http://bit.ly/4z01IY

Advertising & PR stand at crossroads, battered by corporate downsizing & a bevy of new & untested platforms. http://bit.ly/Y6el8

PR Leads Social Media Engagement At Most Organizations Social Media Skills Now Required for Staffers, Study Shows http://bit.ly/5qLa2

Companies want applicants with social-media skills. Prove that you are technologically savvy. Can't Tweet? Get beat. http://bit.ly/bDDHl

Many adults say they're not sold on social networks: 87% prefer in-person dealings http://bit.ly/9rJEM

Don't ignore brand assets in bad economy; doing so impoverishes long-term legal position & goodwill http://bit.ly/bhpuG

Tips for getting a job in Public Relations http://bit.ly/SNbmA

Consumers Using Social Media to ‘Vent’ about, Research Customer Service http://bit.ly/18Pcdv

Say What? - Eight Words and Phrases to Avoid in LGBT Communications http://bit.ly/11hHxA

Study on social media: 51% of execs say they fear impact on productivity http://bit.ly/2YIsmK

PR's New Role: Actively Setting Business Strategy — Are We Ready? Or Do We Want to Remain a Sounding Board? http://bit.ly/44Tz6Y

Should Journalists Be On Twitter? Three Quarters Of NYTimes Readers Don’t Think So. http://bit.ly/jKItu

Wall Street Journal: For Companies, a Tweet in Time Can Avert PR Mess http://bit.ly/9mxre

20 Business Lessons Learned from Monty Python http://bit.ly/howO2

Managing an Online Reputation http://bit.ly/TETj

Airlines Follow Passengers Onto Social Media Sites http://bit.ly/FDauH

Are PR Pros Entitled to an Opinion? http://bit.ly/SBpD7

Top 10 guidelines for social media participation at your company http://bit.ly/4p5PE

Top 10 Social Media Gaffes http://bit.ly/wUgLB

Social media may seem to be a flurry of meaningless updates & marketing schemes, but ... http://bit.ly/Mbzph

Quote 5 words from the Associated Press? That'll be $12.50 http://bit.ly/rhKiD

Companies want applicants with social-media skills Looking for a job? Prove that you are technologically savvy http://bit.ly/bDDHl

Washington Post: The Death of Journalism (Gawker Edition) http://bit.ly/NuDxm

PR vs. advertising: Turf battle over ‘sponsored conversations’ http://bit.ly/10DSyX

Three words every PR pro should ban http://bit.ly/13b6MC

Top 10 Things You Should Not Share on Social Networks http://bit.ly/CLann

The folly of public relations measurement http://bit.ly/DxyNm

Why PR writing today is viewed to be “atrocious” – and what we can do to address this issue in PR Education http://bit.ly/mw9nV

Thought leadership on the social Web: Six traits that draw people to your ideas http://bit.ly/9Wi7k

Start small, use social networks, and consider sponsoring a good cause. And hire a PR firm if you've got the budget http://bit.ly/1UQWBL

APR critics: Down with Education! http://bit.ly/8iwAH

Why People Use Twitter : Updating status = self-promotion? http://bit.ly/48TZTP

'Connect' to Customers Through Facebook http://bit.ly/2iQ7aj

Stop Paying Lip Service to Research: It's Time PR People Got Serious About Measurement and Evaluation http://bit.ly/15XKFB

Survey Shows How Communicators Can Build Image and Relationships Even When Reporting Bad News http://bit.ly/HO1C0

Short and tweet: Insights from the 140 Character Conference http://bit.ly/3sartT

Online PR: When 'fluffy' met 'techie' http://bit.ly/14123M

10 Ways Universities Are Engaging Alumni Using Social Media http://bit.ly/18gyRs

Leaks Grow in World of Blogs Companies Search for New Ways to Stop Disclosures of Sensitive Information http://bit.ly/TDABV

SEO Tips for Public Relations: Top 10 Tactics to Improve Content Search Performance http://bit.ly/5lYK7

With his 1.5 million Twitter followers, Lance Armstrong is perhaps the most tech-savvy professional athlete. http://bit.ly/18Lqwl

Not Every Communication Challenge Is a Nail to Be Hammered With Social Media http://bit.ly/zkaDZ

New York Times: Mom-and-Pop Operators Turn to Social Media http://bit.ly/FKxgL

How PR People Can Tactfully Locate, Pitch Influential Bloggers http://bit.ly/nNKTx

New York Times: Dealing With Rumors in the Workplace http://bit.ly/DoLsA

Why people go online: learning and fun top the list. http://bit.ly/AmZuo

When an unpaid marketing or PR internship is illegal http://bit.ly/uhRvG

Technology PR: blessing or curse? http://bit.ly/AyDmf

Will Google Wave eliminate the need for PR for media relations? http://bit.ly/st3uo

Subscribe to my free newsletter . It's really free. No kidding. And people really like it. http://bit.ly/MJ0ul

In a public relations crisis situation? Check these common mistakes http://bit.ly/VPRom

Tweak your tweets: How to contribute to the conversation in 140 characters or less http://bit.ly/1aqYxj

Prepare your news content for mobile users http://bit.ly/19GKqu
 

Testimonials

"I have known David both personally and professionall for over 30 years and worked with him in several capacities. David is a consumate professional and a master of communication skills. For companies large and small, his ability to absorb corporate information and create effective communication plans is unparalleled. Whether creating an education campaign or a disaster response he takes full ownership of the project and delivers a product that is exceptional. He uses a rare and effective combination of humor, insight, historical knowledge, research and direct communication when work with his clients. I highly highly recommend David."

Rion Dugan is the former director of technology contracts for the City and County of San Francisco..


Rion Dugan recommends David Kirk