Effective Media Relations
Click
here for information about other communication
training services.
The highly evolved skills that
most successful executives use
in their work often are not
the skills they need to be
successful at media relations.
In fact, they're most likely
backwards. This
intensive four- to six-hour
workshop shows high-level
corporate executives what's
missing in their current
approach to interacting with
news media and gives them
hands-on experience with
building authentic
relationships with members
of the Fifth (and, now, the
Sixth) Estate.
If you're looking for just
another set of tips, tricks,
techniques and other means of
manipulating relationships
with news media, this is not
the program for you.
This workshop is grounded in the
fundamentals of building
successful relationships such as
cultural awareness, listening,
respect, responsibility and
empathy.
The program is customized for
the specific requirements of
each client organization.
Using demonstrations, exercises,
video examples and, as required,
videotaping, participants learn
about the culture of news media,
principles of media relations,
surefire tips for aggravating
reporters, David Kirk's Seven
Commandments for answering
questions and even the Zen
principles that apply to
answering questions. Then,
using specific models and
examples specific to their
current challenges, participants
practice the principles they've
learned.
For additional information
or to schedule a workshop,
please
contact me. |
On This Site
