Day One Audience advocacy
Preparation
Keys to success
How presentations go wrong
Brainstorm a presentation
Right brain/left brain
Opening techniques
Flow structures
Rehearsal
Day
Two Culture of media
Media relations
What reporters want to know
How to aggravate a reporter
Preparing for an interview
Q&A principles and models
Types of challenging questions
Paraphrase technique
Structuring an answer
Videotape demos
Platform skills
Listening
Reading an audience
Using PowerPoint
Day Three Role playing
Demonstrations
Videotaping
Coaching
Ironically, many of the skills that
successful executives have learned to
be successful are precisely
backwards compared with the skills
needed to present effectively to a group
and to interact with news media.
This program, which is customized to the
specific needs of each group and
individual, is designed to help
executives to become better presenters,
chiefly by freeing them of the "public
speaking techniques" they've learned
along the way to the top. The
workshop is grounded in a philosophy of
authenticity, "audience advocacy" and
personal responsibility.
Rather than loading
the participants with more "techniques"
that inevitably make them worse
presenters, participants learn to
approach a presentation from the
viewpoint of the audience. They
also discover, through intensive group
and personal coaching, how their own
physical presence affects an audience
and how to manage that effect.
The customization of
the program includes advance interviews
with each participant, group exercises
that create meaningful work products
that the group can use, mock
presentations, videotaping and
respectful but hard-hitting personal
coaching.
The sidebar to the left lists some of
the many elements that are included in
most workshops.
"This was an exceptionally well-done workshop on a topic that
I have heard and spoken about myself countless times in the past. Mr.
Kirk's style was informative, humorous and easy-going. I highly
recommend this kind of training to other employees. Nice job!"
"Great
presentation and presenter. Was looking for
a long boring day.
However, it ended up being fun!"
"I would recommend it to anyone!"
"An excellent, engaging presenter. Your obvious preparation made
our day very valuable!"
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