Specialized Copywriting
Here are a few examples of my specialized copywriting work.
- Wrote, for a bank CEO, a one-hour equity analyst presentation for the annual analyst meeting. (This assignment, by the way, was given and completed in 5 days, including a weekend...)
- Ghosted a "career reminiscence" piece for the chief executive of a chemical products company for the 50th anniversary issue of Chemical Week magazine.
- Based on interviews with executives of a Bristol-Myers Squibb subsidiary wrote a profile piece for a leading trade magazine.
- Substantially re-wrote speeches, for publication, originally delivered by senior executives of Du Pont Merck and Glaxo.
- Wrote, for FMC, and am now licensing to other companies a full-color, illustrated 30-page manager's workbook, Managing Change: How to Plan and Implement an Effective Employee Communication Program.
- I have written countless feature articles, speeches, PowerPoint presentations, news releases, employee communication pieces such as Q&A documents, annual reports, brochures, direct mail pieces and Web sites
"I have worked with David on multiple occassions when his services were required to assist our public relations efforts or help us with crisis managment issues. David has participated with our Marketing team in a variety of consultative positions. In addition to being professional and creative, he is a pleasure to work with and brings a unique perspective to our business."
Randy Burrows is director of Business Development for Wedgwood Pharmacy.
Randy Burrows recommends david Kirk
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- The Thunderbolt Kid and Random Acts of Conversation.
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- My opinion: IKEA/Ketchum PR program lavished with praise wasn't a winner.
- Crisis-communication mistakes to avoid.
- April fools? The Vatican does not have "a PR problem."
- My RFP Manifesto: No Free Samples
- My One-Hour Chat with McAfee's Tech Support
- Corporate Culture: Your Customers Shall Reap What You Sow
- PR research is like buying low and selling high: almost nobody does it.
