What I do.

Building Better Relationships Through Effective Communication

I help organizations to identify issues that affect their operations and reputations. I then assist in addressing those issues through effective communication. This includes research, planning, implementation and evaluation of professional communication programs.

The process starts and ends with listening, not speaking.

I work with senior executives to assess the condition of their organizations' relationships with critical internal and external audiences, by listening to those audiences with appropriate research techniques.

I use this information to plan what's needed to meet each group's expectations for the organization's performance as an employer, supplier, citizen and neighbor. I build unique communication programs to let each of these audiences know how the organization is performing in the public interest and to meet their expectations. Then I listen again to see how effectively the communication worked and how we can further shape the policies, actions and communication of the organization.

This is called effective communication. Effective communication builds better relationships.

Brief History

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"David Kirk is a consummate public relations professional whether your need is public opinion research, issues management, communications planning or strategies for leveraging social media.   David's wide range of experience and interdisciplinary approach to communications are uniquely suited to today's business environment.   He offers informed, results-oriented consultation."

Michele Schiavoni is senior vice president of External Affairs for the Christiana Care Health System.