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PF Changs

Corporate Culture: Your Customers Shall Reap What You Sow

Corporate cultures are all very different and make all the difference in customers’ experience and loyalty. About 1.3 miles from our front door, a new mixed-use, “Town Center” has opened its first few stores. My partner and I are at the grocery store and the gym just about every day now. There couldn’t be a wider gap between their corporate cultures. The grocery store, Wegman’s, is renowned for its fair treatment of its employees. They’re well paid, have excellent benefits and receive in-depth training in their specific specialties. The people behind the cheese counter, for example, all have been to multiple cheese-making regions and countries, at company expense, to learn the fineries of fromage. Tipping is not allowed in its pub. There’s a cadre of “Helping Hands” by the checkouts. I stopped by one morning to pick up sandwiches for a client meeting and discovered that the kitchen wouldn’t begin to make the ones I coveted until hours later. I explained my dilemma to a counter person, who brought out the executive chef. Not only did the chef drop everything and make those three sandwiches, she insisted on reviewing my “luncheon menu” to be sure I had a salt, a sweet and a fruit. Then she took the grapes I had selected for my "fruit course" into the kitchen, washed and towel-dried them.

Testimonials

"David Kirk consistently provides insightful, strategic communication counsel. For each project assigned, he listens to my department's requirements, goals, objectives and then asks the right questions to produce high quality work -- delivered on time."

John Moscatelli, APR, Fellow PRSA, senior vice president and chief operating officer, Anne Klein Communications Group,


John Moscatelli recommends David Kirk