We spent our holidays in Las Vegas, where we were reminded how it feels when a business sets out to surprise and delight its customers.  One compelling experience was using the gym at The Wynn.  Instead of the usual ragtag collection of treadmills and well-used machines in an extra hotel room, this vast suite of spaces was over-the-top in amenities and service.  Our local gym, founded by a hands-on entrepreneur and recently sold to an "investor," pales in comparison.  For the past year, we've done nothing but complain about how the new owner has chipped away at the place.  But he has developed a new, shared culture: a membership that will quit en masse when the new mega-gym under construction nearby finally opens.  I've had it with "putting up with" sorry, slow, surly, sloppy, service, from the contractor who doesn't return phone calls, through the perennially late physician who doesn't value my time as much as her own, to the script-reading  technical support people named "Bob" in Bangalore.  I've quit the gym, found a new contractor, am interviewing physicians and have changed my tech support company.  I hope you'll join me this year in rejecting bad service wherever you find it.  We may gain a few pounds, but we'll loose a lot of stress.  And, maybe, just maybe, service might begin to improve.

To read this issue of Update online: http://www.thePRguy.com/theprguynews0108.htm
To read past issues:
www.thePRguy.com/archive.htm 

Top ten PR blunders of 2007 from FEMA's fake news conference to Rosie O’Donnell’s repeated on-air clashes with conservative co-host Elisabeth Hasselbeck.

Most inappropriate line extensions in 2007

Precious Moment Coffins?  The Humane Society Dog Lovers’ Wine Club?  Hooters Energy Drink?  You be the judge.

Top Ten Dumbest Web-Site Decisions From "flashing your cyber underpants" to insulting 404 error pages, this blogger hits the nail on the head.