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I love to hear your comments
about my newsletter. Bill
Adams, a retired CEO, had this
to say about the January 2008
issue:
"David, please stop sending
me your update when I am busy.
It arrives in my Inbox. I stop
what I was doing. I click and
read through it. I don’t make
any progress on what I was
doing. And since the valuable
use of time is measured by what
I get done, whether it needs to
be done or not, and not by what
I learn that I should know, you
are a threat to my valuable use
of time." So,
Bill, when won't you be
busy? |
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Tech Tip |
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The Hobson and Holtz Report
is the twice-weekly podcast
of
Neville Hobson, ABC,
and
Shel Holtz, ABC,
a pair of communication
professionals who think they
have something to say.
Both of these guys have been
involved in the PR technology
scene since Al Gore invented the
Internet and what
they have to say is worth
hearing.
More > |
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Do You Want
To Have An E-Newsletter like
this one?
This E-newsletter employs at
least five of the best practices
in designing, writing and
deploying E-newsletters that
support your business goals.
Do you know what they are?
For more information,
contact me. |
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The Virtual
Agency:
I Get By With A Little Help From
My Friends |
When I hung-out my
shingle as thePRguy in
1993, the idea of
working with a "virtual
agency" was either
unknown or anathema.
Most large and many
small companies wanted
the comfort of a
"full-service" agency —
and the bloat and
mediocrity that often
are part and parcel of
that model.
(Present company
excluded, of course!)
Today, companies are
actively seeking small
and one-person shops
like mine because the
benefits of assembling
expert resources only as
needed are well proven.
In this issue, I'm proud
to introduce you to
three of my virtual
colleagues: Susan Perloff, Matthew Zinman
and the design team,
Malish and Pagonis.
Are traditional PR firms
on the way out?
Here's one blogger's
opinion. |
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To read this issue of
Update online:
http://www.thePRguy.com/theprguynews0208.htm
To read past issues:
www.thePRguy.com/archive.htm
|
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Susan Perloff
Susan's license plate
reads "SusanWrites"
—
and she does.
But that's not the whole
story. She's also
a talented and effective
writing trainer and
coach, with more than
125 Philadelphia
Inquirer bylines and
four national awards to
her credit. She's
patient, benevolent,
kind and a zealous,
detail-oriented critic.
(She'll probably send
this back to me with
"suggestions.")
More > |
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Matthew Zinman
When I first met
Matthew, he was captain
of the Temple University
hockey team and a new
intern at Goebel/Kirk Public Relations.
He was so ambitious that
we coined the phrase "Zinman's
Syndrome" to describe
his "condition."
Nearly 20 years
later, Matthew heads a
veritable empire devoted
to the fine art of
managing interns.
His Web site,
www.internshipinstitute.org
is deep, wide and packed with
goodies.
More > |
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Penelope Malish &
Demitri Pagonis
This pair of brilliant
graphic designers are so
busy working for clients
that they they haven't
taken a head shot of
themselves since
the 1990s "and it looks
like the two of us are
on drugs," according to
Penelope. Their
slogan is "Recycle
paper, not ideas."
I enthusiastically
recommend their work,
whether destined for
print or digits.
More > |
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Bloggers: Handle
with Care
Hip brand, Target,
learned an important
lesson that has forced
it to re-think its media-
relations policy and
to restructure its
communications
department. In
response to |
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an inquiry from a
youth-oriented blog that
was protesting a
recent "sexualized" ad,
the company responded
that "... unfortunately
we are unable to respond
to your inquiry because
Target does not
participate with
nontraditional media
outlets. This practice
is in place to allow us
to focus on publications
that reach our core
guest.” (Never mind the
fact that, somehow,
there was adequate staff
to send this response.)
The company was roundly
beaten up by
bloggers and old
grey ladies like
The New York Times
as well.
More > |
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New
Research |
|
Corporate communications
officers in the world's
most admired companies
have longer tenures,
fewer rivals and report
to the the CEO. More
> |
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The effectiveness of
marketing has reached an
all-time low, according
to a survey of 3,000
global marketers
conducted by The
Fournaise Marketing
Group as cited by the
World Advertising
Research Center.
The marketers surveyed
said that 65% of their
marketing spend had no
discernible effect on
consumers in 2007. More
> |
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Effective Communication
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