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¿Cómo
se dice "service?" |
I've just returned from
a brief vacation in
Mexico, where I was
reminded daily of the
sheer joy to be
had in delivering (and
receiving) del
corazón,
no-holds-barred,
give-'till-they-smile
service. Our brief trip
to Playa del Carmel, the
Royal Hotel and
my perennial-favorite
park,
Xcaret, was
marked at every turn by
drivers, guides, maids,
concierges, bellhops,
cabana attendants,
waiters, bartenders and
shopkeepers who were
obviously and abundantly
pleased to be delivering
the best darned service
I've experienced in
ages. Contrast
this with the experience
of getting there and
returning, cattle class,
with an airline whose
initials mirror our
nation's. (I
know that you just
lost your smile.
And doesn't that speak
volumes?) Here's my
theory: many of
Americans think that
giving service is
demeaning. It says
that the server is
lesser and the served is
greater. I won't
launch into a polemic on
the subject; suffice it
to say that nothing
could be further from
the truth. As a
nation, as individuals,
we need to rediscover
the joy
─ and profit ─
there is in
delivering service.
(Hint: See my
reading
list.) |
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To read this issue of
Update online:
http://www.thePRguy.com/theprguynews0308.htm
To read past issues:www.thePRguy.com/archive.htm
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Letters: We've
Got Letters
(With apologies to Perry
Como and every English
teacher who cringes at
"You've Got A Friend in
Pennsylvania.")
On my business cards,
letter-head and anywhere
else that I control how
my name appears, you'll
always find it followed
by "APR, Fellow PRSA."
I'd like you know what
they mean. "APR"
means "Accredited in
Public Relations."
Earning the right to use
those letters requires a
bachelor's degree (or
its equivalent) in a
communication field, at
least five years'
experience and
successful completion of
rigorous oral and
written
examinations.
I earned my
"APR"
in 1982.
"Fellow, PRSA"
indicates that I have
been honored by
induction into the
Public Relations Society
of America's
College of Fellows
(in 1994), which
recognizes significant
contributions to the
Public Relations
profession. Now
you know.
Related
podcasts > |
New
Research: Harnessing
Influence. How
Savvy Brands are
Unleashing the New Power
of Blogs and Other
Social media.
A new
multi-country study
reveals social media’s
progress toward becoming
a mainstream marketing
communication tool.
Download the study >
Hear the Webinar > |
|
Don't
go wrong on copyright:
In the digital age, new,
stricter rules govern how PR professionals may use press
clippings. Despite stricter enforcement from content
providers, you can showcase your media
relations results without running afoul of copyright.
"Copyright compliance: What every media relations
professional needs to know." From BurellesLuce.
(Free registration is required.) |
|
Tell
it to the TSA:
"Ever since you started
X-raying our shoes, I've
been forced to carry all
my plastic explosives in
my pants, which I find
most inconvenient."
There's at least one
wiseacre in every bunch,
which is something that
Kip Hawley, the director
of the Transportation
Security Administration
since 2005, says he
factored into his
decision to start a
T.S.A. blog called
Evolution of Security.
Read the New York Times
article > |
|
Wall
Street Journal Gives
Away More Content:
News Corp.'s Dow Jones
has opened access to
some online content of
the Wall Street
Journal that
previously was
paid-only, in a possible
precursor to a widely
anticipated move to make
all of
WSJ.com
free. |
|
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thePRguy incorporated
David Kirk, APR, Fellow PRSA
Building Better Relationships Through
Effective Communication
127 Gateshead Way
▪ Phoenixville PA 19460-1048
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incorporated. All rights reserved. |
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