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Public
Relations 2.0 |
Here in the suburbs of
Philadelphia, a few of
us old hands have put
together an informal
group of PR
practitioners. We
lunch once a month in
one of our homes and
discuss the issues we
have in common. Most of
us cut our teeth on
inverted-pyramid style
news releases; more than
one of us remember the
exciting day when our
offices got their first
fax machines —
desk-sized behemoths
with a spinning drum to
which single sheets of
paper encased in plastic
were clamped. So
the full-blown arrival
of what is being called
PR 2.0.
captures much of our
time together.
Has technology changed
what we do as PR
people or has it merely
changed how we do
it? We agree that
what we do hasn't
changed: we're still in
the business of building
relationships.
But, egads, how
we do it is astoundingly
different than it was
when people like me
entered the business at
the bicentennial of our
nation. In this
issue, I'll share some
opinions and resources
on the subject that I've
found to be interesting,
challenging and useful.
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To read this issue of
Update online:
http://www.thePRguy.com/theprguynews0408.htm
To read past issues: www.thePRguy.com/archive.htm
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The
Essentials of PR 2.0
RSS, blogs, tagging,
memes, podcasts, wikis,
social networking,
social bookmarking,
the social media press
release ... all
are defined and hyperlinked
to tons of resources in
this 35-page essential
guide to everything you
always wanted to know
but were afraid to ask.
Download >> |
Nothing More,
Nothing Less
Blogger Chris Apollo
Lynn says that
PR 2.0 is about
listening, knowing your
audience, what they talk
about, how they
communicate and meeting
them on their court.
Blogger Brian Solis
says that PR as an
industry is in dire need
of evolution in order
not only to stay
relevant, but also to
prove that in the social
economy, it can be one
of the most effective
forms of marketing that
cultivates customers,
ambassadors, and
enthusiasts. |
The
Convergence of Newspapers and
Blogs?
America is about
to enter a fractured, chaotic era of news, characterized by
the superior community conversations made possible by blogs,
and also by a steep drop in first-rate journalism. As a
piece in the current issue of The New Yorker
points out, the result will be clusters of communities with
their own ideas of “news” and “truths,” and the loss of a
single national narrative and agreed-upon sets of facts by
which to conduct our policies.
Read the article >> |
Corporate
Employee Blogs:
Lawsuits Waiting to Happen?
A recent libel lawsuit
filed against Cisco
Systems over one of its
employees' personal
blogs could spur
companies, many of which
have encouraged workers
to share their writings
publicly, to reconsider
how much latitude to
give them.
More
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thePRguy incorporated
David Kirk, APR, Fellow PRSA
Building Better Relationships Through
Effective Communication
127 Gateshead Way
▪ Phoenixville PA 19460-1048
© Copyright 1993 -2008 thePRguy
incorporated. All rights reserved. |
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