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Tech Tips |
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Adobe Photo Express Online Free
I'm
not looking this gift
application in the browser —
though last year's capital
budget included a major expense
for the latest suite of Adobe
products.
I don't know Adobe's business
strategy for making this freebie
version available but it sure is
suite ... err .. sweet of them.
MORE >
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Make your PC act (a little bit)
like a MAC
Many of us who are
unhappily wedded to Bill Gates
and friends will grab at any
straw that makes our PCs at
least look like a MAC.
If you're in this club, you'll
like the free Rocketdock
application, whose developers
call it "The single greatest
piece of software. Ever."
MORE > |
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Free Conference- Call Service
I've been using this service for
two years and it's great.
It allows up to 96 callers,
records calls for playback,
allows calls up to six hours
long and does not require
advance scheduling. It
does not use a toll-free call-in
number, which strikes me as of
no consequence in these days of
all-you-can-use long distance
phone plans.
MORE >
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Do You Want
To Have An E-Newsletter like
this one?
This E-newsletter employs at
least five of the best practices
in designing, writing and
deploying E-newsletters that
support your business goals.
Do you know what they are?
For more information,
contact me. |
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Punish
Your Customers? |
If you're a cell-phone
customer, you are
familiar with one of the
strangest business
models I've ever seen:
if you spend more money,
such as by increasing
the level of your
service, you will be
punished with a
two-year extension of
your service contract.
If your service is
terrible and unreliable,
as mine is with
T-Mobile, that's not a
get-out-of-jail free
card. Despite
multiple polite pleas to
"customer-care
representatives," it'll
still cost me $200 to
escape. So as I
seethe toward my exit
from T-Mobile next
month, the company has
lost not only this
customer for life but
perhaps some of the
hundreds of people who
will read this.
Dumb. The
reputation a company
establishes through its
direct contact with
customers is critical,
as several recent
studies have reaffirmed.
I've linked to a several
of them in this issue.
Can you forward
this issue to someone at
T-Mobile? They
could benefit from some
of the articles.
Oh yes ... my number is
610.457.0010 ... |
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To read this issue of
Update online:
http://www.thePRguy.com/theprguynews0508.htm
To read past issues: www.thePRguy.com/archive.htm
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Customer-Care
Reputation Studied
Before Making Online
Purchases
A new study by the
Society for New
Communications Research
demonstrates that a
growing group of highly
desirable consumers use
social media to research
companies, share their
own customer-service
experiences and learn
about others' before
making purchase
decisions. 84% of
respondents in the study
consider the quality of
customer care at least
sometimes in their
decision to do business
with a company.
MORE > |
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Is
Your Consumer
Using Social Media?
Simmons
Research has chronicled
the predilections of
consumers in its
National Consumer Study
since 1960, and recently
added social media to
its survey.
In
a special report for
Advertising Age, the
company sliced and diced
its data to produce
Nine Profiles of Who
Your Targets Are and
Where They Might Be
Online.
MORE > (Free
registration required) |
Marketers Stink When
It Comes To CRM
A study of 450 marketers
demonstrated that "there
is a lack of focus as to
how to optimize revenue
from existing
customers," as a
spokesperson for the CMO
Council understated.
Only half of the
marketers said they have
a strategy in place for
further penetrating and
monetizing key
relationships. Not
surprisingly, nearly
one-third of respondents
(31%) reported
customer-churn rates of
more than 10%. Another
one-third (32%) reported
turnover of 5 - 10%.
Two-thirds said they
have no system in place
for reactivating lost or
dormant customers.
MORE > |
Think Your Marketing Is What's Driving
Online Buzz? Think Again
So what is
driving product/service consumer-generated media (CGM?) Two
words: product experience. And, according to this new
study by
Nielsen CGM/Homescan Buzzfacts,
"product experience" includes both the quality of the
product and the quality of customer service. Brand
reputation rises and falls based on the quality of the
product and the service wrapped around it.
MORE > |
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thePRguy incorporated
David Kirk, APR, Fellow PRSA
Building Better Relationships Through
Effective Communication
127 Gateshead Way
▪ Phoenixville PA 19460-1048
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incorporated. All rights reserved. |
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