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library for my publications and
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Best-selling PR and business
books and other resources >> |
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Tech Tips |
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Get
Satisfaction
A new Web site,
GetSatisfaction, has created
a place to connect companies
with their customers. Thousands
of companies, large and small,
are taking advantage of the
opportunity to connect directly
with customers without having to
build their own infrastructure
for doing so. |
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Brand Tags,
another new
Web site, displays a company’s
logo and lets the public submit
the first thing that pops into
their heads (one word or a short
phrase). You can then see how
others tagged the brand in a
cool visual display. A Wall
Street Journal
blogger brought it my
attention and the comments on
his blog are useful. |
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Survey Your Site's Visitors.
Free.
Web
site statistics such as those
from
google analytics are
invaluable for monitoring the
performance of your Web site in
many different ways. But
those statistics don't answer
the four most important
questions you want to ask your
visitors: what did you come to
do, did you accomplish it, why
or why not?
iPerceptions lets you ask
and answer those questions. I've
already added it to one of my
Web sites and it has provided
invaluable feedback that has led
to specific changes in content
and navigation. I
recommend it highly. |
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Do You Want
To Have An E-Newsletter like
this one?
This E-newsletter employs at
least five of the best practices
in designing, writing and
deploying E-newsletters that
support your business goals.
Do you know what they are?
For more information,
contact me. |
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Can't We All Just Get Along? |
|
 From
Scott McClellan's White
House
tell-all, through
CBS Legal Analyst Andrew
Cohen's
broadside against
public relations,
another journalist's
issuance of a
blacklist of PR
firms, and Barack
Obama's crowning as the
"presumptive Democratic
nominee," public
relations, journalism
and the ethics of all of
the above have been in
the news since the last
issue of this Update.
If you haven't been
following the blowups
and the pundits,
consider this issue a
must-read. On
the lighter side,
I'm testing a maybe
not-so-crazy idea that I
have: that crossword
puzzles may be a
communication technique
that could break through
the clutter of routine
corporate communication.
So I've done a puzzle
quiz about this issue as
an experiment.
Give it a try. |
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To read this issue of
Update online:
http://www.thePRguy.com/theprguynews0608.htm
To read past issues: www.thePRguy.com/archive.htm
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The
Flak Flap
CBS news legal analyst,
Andrew Cohen, set off a
furor in the PR world
with his June 1
diatribe against
public relations people.
Among his gems:
"Show me a PR person who
is "accurate" and
"truthful" and I'll show
you a PR person who is
unemployed." In
referring to the code of
ethics of the Public
Relations Society of
America (PRSA), he
opined that "Apparently,
an industry the very
essence of which is to
try to convince people
that a turkey is really
an eagle, has a rule
that condemns lying."
Former White House Press
Secretary Scott
McCLellan's new book,
"What Happened:
Inside the Bush White
House and What's Wrong
with Washington"
set him off.
(McClellan's book, of
course, set-off its own
bombs that heaped shame
on the PR profession.)
PRSA leaped in the
battle with an
official statement
and
video. Cohen
tried to
dig himself out the hole
he dug when he was
lambasted by
commentators both from
both inside and outside
the PR industry.
Meanwhile, the
Philadelphia Inquirer
(owned by a former
Philadelphia PR
executive) brought
journalistic ethics into
focus with a slew of ads
for a fake airline,
Derrie-Air, that
flies people by the
pound.
Editor and Publisher
questioned the
ethics of the campaign.
Finally, yet another
journalist aired her
grievances against
unsolicited PR pitches.
Gina Trapani, editor of
Lifehacker, published a
PR blacklist of domain
names from firms
that had sent her
product pitches. Blogger
Matt Haughey also
weighed in,
complaining about an
endless stream of PR
spam. The name
calling between PR
people and journalists
has been going on for so
long that I simply
refuse to go to any more
luncheons where I pay
good money to hear a
panel of journalists
malign my profession.
Both PR and journalism
professionals have good
actors and bad ones.
The "professional" part
comes from knowing the
difference. |
Best
Practices in PR: New
Annenberg Study Released
The Strategic
Public Relations Center
of the USC Annenberg
School for Communication
just released its fifth
study of generally
accepted practices in
public relations.
This latest study
incorporates views and
information provided by
respondents representing
520 organizations. The
full report is
available at no cost.
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How
Obama Did It
According to a
Time Magazine
story, "Obama's
Chicago headquarters
made technology its
running mate from the
start." Whatever
your political leanings,
there's plenty to be
learned from the
campaign. An Ad
Age piece asked and
answers,
"Hillary vs. Barack: Who
Had the Smartest Media
Strategy?" and gives
each candidate one to
five-star ratings in
each of ten
communication
disciplines. |
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thePRguy incorporated
David Kirk, APR, Fellow PRSA
Building Better Relationships Through
Effective Communication
127 Gateshead Way
▪ Phoenixville PA 19460-1048
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