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The Cobbler's Son
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Like the son of the
cobbler who went
barefoot, I rarely take
the time to ply my craft
on my own behalf.
So here goes ... I
hope you'll find the
tidbits in this and
future editions to be
interesting and useful —
and that you won't even
consider
clicking on that nasty
"unsubscribe" link.
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Curious?
So was
Wedgewood Pharmacy, the
nation's largest veterinary
compounding pharmacy, when it
commissioned a
Relationship Check-Up©
to learn more about its 20,000
prescribers. (A
compounding pharmacy fills
custom prescriptions when a
different dosage, form or flavor
than is commercially available
is required.) Through
in-depth telephone interviews
and an online survey of nearly
300 customers, Wedgewood learned
that 8 in 10 veterinarians say
that having access to compounded
medications is "extremely
important." (The rest said
it's "important.") To
learn more about compounding
pharmacy,
take a video tour of
Wedgewood, which I wrote. |
 Featured
Download
Here's a special offer for
newsletter subscribers only:
How to Plan and Manage a
Relationship Check-Up©.
You can buy it for $100 in
my online store, or download it
here, with my compliments. |
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Healthcare
Policy
Track rapidly changing
healthcare legislation and
regulation at the
Christiana Care Health System
Web site, updated every
two weeks by thePRguy. |
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What Are
You Reading?
I admit it: my reading appetites
are diverse.
I bet you'll enjoy these books
I'm reading.
Harry Potter and the Deathly
Hallows
Search Engine Optimization: An
Hour a Day
Never Eat Alone and Other
Secrets to Success
Blink: The Power of Thinking
without Thinking
Want More Suggestions? |
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Building Better Relationships Through
Effective Communication
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davidkirk@thePRguy.com
© Copyright 1993 -2007 thePRguy
incorporated. All rights reserved. |
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public relations
pl.n. Abbr. PR
The
art and science of establishing and
promoting favorable relationship with
specified publics. Public relations
helps an organization and its publics
adapt mutually to each other.The methods and
activities employed to establish and
promote favorable relationship with
specified publics.The degree of
success obtained in achieving favorable
relationship with specified publics. |
Workshop
Effective
Presentations
Ironically, many of the
skills that successful executives have
learned to be successful are
precisely backwards compared with
the skills needed to present effectively
to a group and to interact with news
media.
This program, which is customized to the
specific needs of each group and
individual, is designed to help
executives to become better presenters,
chiefly by freeing them of the "public
speaking techniques" they've
learned along the way to the top. The
workshop is grounded in a philosophy of
authenticity, "audience advocacy" and
personal responsibility.
Rather than loading the participants
with more "techniques" that ...
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