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The Results
Are In
The first issue of this
Update was a hit
by the standards of
E-Newsletters: 54% of
the recipients opened it
(37% is "average") and
35% of them took
advantage of one or more
of the 25 hyperlinks it
contained. Most
popular clicks: my
bio,
client list and
book store. All but
one
link was clicked at
least once. When your
CEO asks "What have you
done for me lately?" do
you tell her that you
"generated excitement?"
Or can you list results?
Learn more >>
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Who has the latest version of
that press release!?
Back in my Goebel, Kirk & Pilato
days (1982 - 1990), the three of
us talked about the "wild,
crazy, futuristic" idea of
providing our clients with a
place on that amazing new
Internet thing where they could
keep their calendars, documents
and to-do lists, collaborate and
goodness knows what else.
Now, 25 years later, I use
Microsoft's SharePoint services
to provide all of that and more
to each of my clients, in their
own pass-word protected
Client Zones.
One of the greatest benefits is
the ability for numerous people
to edit the same document in the
same place so there's never a
question if a document is "the
latest version." Large
organizations install their own
SharePoint servers but there are
a few
hosted services out there,
too. Hint: the service is
free to
my clients. |
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 Featured
Download
Is
every-one
in your PR shop on the same page
when it comes to definitions?
Do you have extended debates
about the difference between a
strategy and a tactic? Or
are you simply satisfied with
"generate excitement" and
"educate the public" as your
objectives? Check-out this
one-pager,
The Communication Planning
Process that I developed
for the original Accreditation
Study Guide on which generations
of APRs were weaned. |
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To CPO or Not to CPO: That is the Question
When you're
conducting public
opinion research, should you
include the almost-always
younger, single and child-free
people who have forsaken
landlines for cell-phones-only?
It's an expensive decision,
since adding CPOs to your survey
sample can quadruple your cost.
The answer, most likely, is
"no," if your sample is properly
weighted.
This white paper
explains. >> |
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What Are
You Reading?
Try these from my reading
list.
(Rollover each image for
details.)
Want More Suggestions? |
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thePRguy incorporated
Building Better Relationships Through
Effective Communication
127 Gateshead Way
■
Phoenixville PA 19460-1048
610.422.0048.voice
■
610.792.3329.fax
610.457.0010.mobile
davidkirk@thePRguy.com
© Copyright 1993 -2007 thePRguy
incorporated. All rights reserved. |
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Workshop
Communication Skills for Leaders:
Effective Communication for Managers &
Supervisors
Q:
What's the first thing you learn in
Employee Communication 101?
A: Managers and supervisors are
the most effective and most credible
source of information for employees.
Q: So, what's the mainstay of
every employee com-munication program?
A: Newsletters.
What's missing in this equation? How
about the idea that many managers aren't
naturally good at communication! These
skills can be acquired through
coaching and training.
More >> |
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They say:
"David was an excellent instructor. He
promoted introspection on some of the
most basic tasks we often take for
granted or 'should just know.' I feel I
took a great deal of information from
the presentation and hope it helps me to
become a more effective communicator.
Great job!" |
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Do You Want
To Have An E-Newsletter like
this one?
This E-newsletter employs at
least five of the best practices
in designing, writing and
deploying E-newsletters that
support your business goals.
Do you know what they are?
For more information,
contact me. |
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