- thePRguycom: 7 common words and phrases that drive editors nuts http://t.co/7ncoewdN
- thePRguycom: 20 free tools to evaluate social media http://t.co/wRnReEiX
- thePRguycom: The content marketing guide: 15 tips from the experts http://t.co/C8nbcd7z
- thePRguycom: 10 ways to be a dream PR intern http://t.co/4hOY7hwq
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Issue Briefing: Selecting a Spokesperson
Mon, 2010-01-18 11:56 | 
David
When selecting a spokesperson, particularly in an urgent or controversial situation, there's more to know than the name of the person at the top of your organizational chart. There's plenty of social-science research to help you make the best choice of spokesperson under each circumstance. Contents include:
- Why it Matters: The Impact of Selecting Credible Spokespeople
- Public Relations Implications
- Practical Advice for Selecting Spokespeople
- Characteristics of an Effective Spokesperson
- Building Credibility
- Building CEO/COO Credibility with news media
Tags: “David works well with a variety of people in different capacities. He can pull back to the big picture and dive into the details as necessary; he keeps the process rolling forward and can also deal with problems as they surface. David understand the necessity of working within a budget but won't let the final result look or feel cheap. He keeps the idea of quality in the forefront and will give options towards achieving that end.”
John M. DIBiasia, CPCU, is president of XL Excess and Surplus Lines (insurance company.) He first engaged David Kirk in 1994.
John DIBiasi recommends David Kirk
- Three Lessons Buster Taught Me About Relationships
- Give 'em the old razzle dazzle; reflections on a bald head
- Writing the Future Perfect
- Taking inventory of my must-have software and online services
- Oh, snap Something went wrong.
- No Weiner jokes, please.
- Osama's been Tweeted.
- Listen to me!
- The great pleasure of free toys.
- Get it write.