$85 Million Blooper

Days after its $85 billion federal bailout, insurer AIG pulls "Strength to be There" ads.

AIG took a credibility hit (as if it hasn't had enough already) when its "Strength to Be There" and "Live longer, retire stronger, never outlive your money" TV ads kept running while the Feds were negotiating its bailout. Ironically, it's "If disaster strikes, will you have the protection you need?" direct-mail campaign (for earthquake insurance) started to arrive in mailboxes early this week.

Can you say "cognitive dissonance?"

David Kirk, APR, Fellow PRSA
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