Building Better Relationships Through Effective Communication

Specialized Copywriting

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I frequently hear: "I don't need any of your strategic services now. But I do need to have an important tactic produced by an experienced professional. Can you take on a short-term tactical writing assignment?" Yes.

Here are some of the "à la carte" writing services I perform frequently:

  • Write a speech or feature article for a senior executive.
  • Write a critical or sensitive letter for a senior executive.
  • Write a non-routine, mission critical news release.
  • Write or re-write an annual report or other SEC-required document.
  • Write an executive white paper or briefing on a communication subject.
  • Write a Web site or portions of a Web site.
  • Re-write a news release, article, speech or publication that has been prepared by more junior in-house staff or consultants.
  • Develop a special-purpose PowerPoint presentation for a speech, trade show, sales or financial presentation.
  • Critique and improve an existing corporate presentation.
  • Critique a plan or other work product of in-house staff or external consultants ("Second Opinions").
  • Develop a firm's response to a Request for Proposal (RFP).
  • Work with a PR firm or ad agency to develop a competitive new business presentation.

Here are a few examples of my specialized copywriting work.

  • Wrote, for a bank CEO, a one-hour equity analyst presentation for the annual analyst meeting. (This assignment, by the way, was given and completed in 5 days, including a weekend...)
  • Ghosted a "career reminiscence" piece for the chief executive of a chemical products company for the 50th anniversary issue of Chemical Week magazine.
  • Based on interviews with executives of a Bristol-Myers Squibb subsidiary wrote a profile piece for a leading trade magazine.
  • Substantially re-wrote speeches, for publication, originally delivered by senior executives of Du Pont Merck and Glaxo.
  • Wrote, for FMC, and am now licensing to other companies a full-color, illustrated 30-page manager's workbook, Managing Change: How to Plan and Implement an Effective Employee Communication Program.
  • I have written countless feature articles, speeches, PowerPoint presentations, news releases, employee communication pieces such as Q&A documents, annual reports, brochures, direct mail pieces and Web sites.

If I may be of service to you, please contact me.

theWRITERguy is a service mark of thePRguy incorporated.

Testimonials

"I have known David both personally and professionall for over 30 years and worked with him in several capacities. David is a consumate professional and a master of communication skills. For companies large and small, his ability to absorb corporate information and create effective communication plans is unparalleled. Whether creating an education campaign or a disaster response he takes full ownership of the project and delivers a product that is exceptional. He uses a rare and effective combination of humor, insight, historical knowledge, research and direct communication when work with his clients. I highly highly recommend David."

Rion Dugan is the former director of technology contracts for the City and County of San Francisco..


Rion Dugan recommends David Kirk