What's in a word?

I frequently hear: "I don't need any of your strategic services now. But I do need to have an important tactic produced by an experienced professional. Can you take on a short-term tactical writing assignment?" Yes.

Here are some of the "à la carte" writing services I perform frequently:

• Write a speech or feature article for a senior executive.
• Write a critical or sensitive letter for a senior executive.
• Write a non-routine, mission critical news release.
• Write or re-write an annual report or other SEC-required document.
• Write an executive white paper or briefing on a communication subject.
• Write a Web site or portions of a Web site.
• Re-write a news release, article, speech or publication that has been prepared by more junior in-house staff or consultants.
• Develop a special-purpose PowerPoint presentation for a speech, trade show, sales or financial presentation.
• Critique and improve an existing corporate presentation.
• Critique a plan or other work product of in-house staff or external consultants ("Second Opinions").
• Develop a firm's response to a Request for Proposal (RFP).
• Work with a PR firm or ad agency to develop a competitive new business presentation.

Here are a few examples of my specialized copywriting work.

• Wrote, for a bank CEO, a one-hour equity analyst presentation for the annual analyst meeting. (This assignment, by the way, was given and completed in 5 days, including a weekend...)
• Ghosted a "career reminiscence" piece for the chief executive of a chemical products company for the 50th anniversary issue of Chemical Week magazine.
• Based on interviews with executives of a Bristol-Myers Squibb subsidiary wrote a profile piece for a leading trade magazine.
• Substantially re-wrote speeches, for publication, originally delivered by senior executives of Du Pont Merck and Glaxo.
• Wrote, for FMC, and am now licensing to other companies a full-color, illustrated 30-page manager's workbook, Managing Change: How to Plan and Implement an Effective Employee Communication Program.
• I have written countless feature articles, speeches, PowerPoint presentations, news releases, employee communication pieces such as Q&A documents, annual reports, brochures, direct mail pieces and Web sites.

If I may be of service to you, please contact me.

theWRITERguy is a service mark of thePRguy incorporated.